The flexibility and simplicity of LMap far surpasses anything we’ve ever seen. I’m so happy I connected with Silvercrest. Their software is quick and easy for our franchisees to use, and is the solution to many of our marketing and branding challenges.
Los Angeles, CA (PRWEB) February 11, 2014
The doctor is in … thanks to Silvercrest Advertising’s revolutionary, state-of-the-art Localized Media Automation Platform (LMap) that gives House Doctors and House Medic franchisees the tools they need to let area homeowners know about their experienced and professional handyman services.
As the leading property repair and maintenance company in North America, House Doctors and House Medic have provided high standards of customer services, reliability and quality workmanship to homeowners and commercial property owners for more than 12 years. They recently named Silvercrest Advertising as their local marketing agency of record, leveraging the Los Angeles-based company’s innovative LMap to reach their customers with highly customized, geo-targeted advertising tactics.
Silvercrest’s proprietary LMap is an intuitive, user-friendly system that helps House Doctors and House Medic franchisees tailor advertising campaigns to their respective customer demographics and geographic areas, while keeping within a pre-determined budget. As a result of Silvercrest’s relationships with media outlets across the country, franchisees enjoy excellent cost efficiencies, superior customer service and unparalleled ease of operation.
Each franchisee is provided with a login to the House Doctors and House Medic portal on Silvercrest’s website, which allows them access to franchisor-generated promotional offers and pre-approved advertising tactics that include door hangers, newspaper ads, direct mail and free-standing inserts. With a few simple keystrokes, they can choose the tactics they’d like to use, customize the pieces with their street address, offer(s), and offer expiration dates, identify where they would like the pieces to be distributed by working with an interactive map, submit the personalized pieces for final production, and provide online payment for all services rendered.
“Our mission is to make home improvements, home repair and remodeling easier for homeowners who don’t have the know-how, tools or time to do it themselves,” explained Michelle Southworth, Brand Marketing Manager for House Doctors and House Medic. “Thanks to its geo-targeted, user-friendly and customer-centric design, LMap is the ideal way for our franchisees to get their information in the hands of consumers within their territories in a very strategic, cost-effective way.
“The flexibility and simplicity of LMap far surpasses anything we’ve ever seen,” added Southworth. “I’m so happy I connected with Silvercrest. Their software is quick and easy for our franchisees to use, and is the solution to many of our marketing and branding challenges.”
LMap also allows end users to customize marketing materials like brochures, business cards, letterhead and more. “I’ve already placed an order with Silvercrest for marketing materials,” said House Doctors franchisee Bart Williams. “WOW - that was easy! Great move by the Corporate Office on this."
Maximizing its accessibility and scope even further, House Doctors and House Medic franchisees are using LMap as an online store in which to purchase logoed apparel such as t-shirts, polo shirts, jackets, hats and work bags, and specialty items like mugs, pens, magnets, rulers and levels.
“In service-based businesses such as House Doctors and House Medic, the key word is ‘service,’” said William Rodriguez, founder and president of Silvercrest Advertising. “LMap allows us to provide personalized service to the franchisees within this terrific organization that then use our portal to offer their services and special discounts to homeowners and commercial customers in their respective areas. This synergy helps build the House Doctors and House Medic brands and consumer base within the highly competitive home improvement industry.”
About Silvercrest Advertising
Founded in 2011 by advertising industry veterans William Rodriguez and Ryan Gesler, Silvercrest Advertising (http://www.silvercrestadvertising.com) provides strategic media planning and buying services that leverage relationships with more than 11,000 publications and generate significant, quantifiable results. Silvercrest also offers a proprietary Localized Media Automation Platform (LMAP) that enables restaurant and other service business franchisees to customize newspaper FSIs, door hangers, direct mail pieces and other advertising tactics for their respective trade areas while adhering to franchisor guidelines and maintaining brand integrity.