SuperSeedz® To Reveal New Rebranded Retail Packaging at Natural Products Expo West

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New Rebranding Better Communicates the True Attributes and Intrinsic Values of SuperSeedz

SuperSeedz New Packaging!

SuperSeedz, one of America’s fastest growing healthy snack brands announced today that the company will be revealing their rebranded package design at the Natural Products Expo West in March. SuperSeedz is a line of dry roasted no shell pumpkin seeds that provide consumers of all ages with a “Healthy Snack” alternative. SuperSeedz products are gluten free, nut free, a great vegetarian source of protein and made with all natural Non-GMO Project Verified ingredients.

The new packaging is a clean, contemporary, yet fun execution that features vividly illustrated colored pumpkins each designed uniquely for each flavor of SuperSeedz. The new design cohesively reflects the brands core values and clearly indicates that consumers are in for a sensational tasty snack experience. Included in the packaging is a newly designed logo that signifies SuperSeedz growth and transformation from being a regional brand into a national player. The newly rebranded SuperSeedz will begin hitting retailer shelves at the end of February and will continue until all existing packaging is completely phased out.

“The new packaging and logo bring a whole new level of sophistication to SuperSeedz. The new design is memorable and we believe it will really break through the cluttered retail environment. Our goal was to create a design that looks as great as SuperSeedz tastes,” said Kathie Pelliccio, founder of SuperSeedz.

Growing in popularity nationwide, SuperSeedz’s new packaging also includes simplified attributes on the front label and expanded product information on the back label, allowing consumers to make a more informed buying decision. Additionally, the new package with its colored pumpkins makes it easier for consumers to quickly differentiate each flavor of SuperSeedz.

Why do we call them SuperSeedz?

  •     Pumpkin seeds are a natural protein powerhouse and one of the most complete sources of plant-based protein available. Protein plays a critical role in weight management and building healthy body composition. 1 ounce of SuperSeedz contains up to 9 grams per ounce (18% RDI).
  •     Pumpkin seeds are also one of the top, plant-based food sources for iron. Appropriate iron intake facilitates the growth of healthy cells that keeps oxygen flowing and the body energized.
  •     Pumpkin seeds are a good vegetarian source of zinc, an essential trace mineral your immune system relies on to stay strong.
  •     Pumpkin seeds have 0 cholesterol, 0 trans fats and include essential heart-healthy electrolytes like magnesium and potassium.
  •     They are naturally free of gluten, peanuts, tree nuts, soy, dairy and MSG.

SuperSeedz branded premium pumpkin seeds are available in 5 ounce bags in eight delicious flavors:

SEA SALT – A fan favorite. Just the right amount of crunch made with an all natural sea salt. Not too salty, just great tasting. SuperSeedz fans have spoken. It’s pretty much the best thing since…well, you know.

COCO JOE – The perfect blend of premium cocoa, real vanilla and unrefined sea salt. Add it to some greek yogurt and make SuperSeedz into an extra guilt free snacking experience.

REALLY NAKED – No salt, no seasoning, no spice…just a great tasting all natural dry roasted pumpkin seed that is sure to please.

SOMEWHAT SPICY – A savory blend of aged cayenne pepper, garlic, sea salt and just the right amount of spices to satisfy without the inconvenience of a runny nose.

SUPER SPICY – An intense habanero flavor with a big black pepper surprise ending. If you like it hot, you’re going to love Super Spicy SuperSeedz. Give them a try and see where they land on your spice meter.

CURIOUS CURRY – A secretive blend of curry that is mild and not too overpowering. This exotic SuperSeedz flavor is amazing on salads and soups and is sure to delight curry lovers or those looking to broaden their taste bud horizons.

CINNAMON & SUGAR – A winning combination of cinnamon and sugar that delivers irresistible crunchiness and flavors that is sure to tame the biggest sweet tooth. This SuperSeedz flavor is excellent on greek yogurt, oatmeal and your favorite ice cream.

TOMATO ITALIANO – Bruschetta on a pumpkin seed! Tomato, basil, garlic, sea salt, pepper and a hint of onion combined to bring you a great big flavor on little pumpkin seeds. Add a bottle of red wine and you’ve got the perfectly balanced bite of Italian bliss.

SuperSeedz can be found at such fine retailers as Whole Food Markets, Stop & Shop, Shaw’s, ShopRite, Big Y, Stew Leonard’s, Akins, Fairway Markets, Food Town, D’Agostinos, Brennan’s, Bristol Farms, New Frontier’s, Mollie Stones, Lassen’s, Mother’s Markets, Gelson’s Supermarkets and many other natural food and specialty grocery stores.

About SuperSeedz

Kathie Pelliccio, mother of five, chef and entrepreneur created SuperSeedz® in the fall of 2003 while experimenting with dry roasted pumpkin seeds as a salad topping. SuperSeedz are dry roasted no shell pumpkin seeds that provide consumers of all ages with a “Healthy Snack” alternative. SuperSeedz are a great vegetarian source of protein and are Gluten Free, Peanut Free, Tree Nut Free, Soy Free, Dairy Free, Vegan, MSG Free and Non-GMO. SuperSeedz is available in eight delicious flavors including: Sea Salt, Super Spicy, Somewhat Spicy, Tomato Italiano, Curious Curry, Coco Joe, Cinnamon & Sugar and Really Naked. SuperSeedz are available at Health Food and Gourmet Food stores, such as Whole Foods, as well as grocery stores around the country. SuperSeedz is positioned to become America’s Tastiest New Healthy Snack Food! For more information about SuperSeedz, contact Joe Pelliccio, President at 203-407-0546 or e-mail him at joe(at)superseedz(dot)com.

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Ethan Casucci