Lorraine is considered to be a dynamo in the industry for identifying and cultivating strategic alliances that build revenue for a region.
ONTARIO, Calif. (PRWEB) February 12, 2014
The Greater Ontario Convention and Visitors Bureau has hired Lorraine Chapman, a seasoned veteran in destination marketing, to identify and pursue opportunities to generate private revenue through strategic alliances that support the organization’s events, promotions and programs.
Chapman will join the CVB Feb. 24 as Director of Strategic Alliances, a new position created to develop partnerships with businesses and other private revenue sources to support programs, promotions and events that benefit local businesses and drive room nights to local hotels. She will also develop partnerships with other destination marketing and travel and tourism organizations to promote awareness of Greater Ontario through familiarization tours, consumer promotions and other marketing initiatives.
She has a track record for bringing in extraordinary numbers. In previous roles, she has managed revenues of $1.4 million annually in both member revenue and partnerships, and has seamlessly maintained positive relationships with more than 1,100 members and partners in the industry.
Most recently, Chapman was Director of Membership for the Los Angeles Tourism and Convention Board, where she exceeded annual revenue goals by more than $1 million year over year, and grew the membership base by 15 percent. She previously held similar positions for the Greater Miami Convention and Visitors Bureau and for numerous corporations in both Florida and California.
“Lorraine is considered to be a dynamo in the industry for identifying and cultivating strategic alliances that build revenue for a region,” said Michael Krouse, President and CEO of the Greater Ontario Convention and Visitors Bureau. “We are very lucky to have her join our team, and we look forward to seeing her impact on the Greater Ontario community.”
About the Greater Ontario Convention and Visitors Bureau
The Greater Ontario Convention and Visitors Bureau provides groups and meeting professionals with an unbiased, comprehensive resource when booking a tour, convention, meeting or event within the cities of Ontario and Rancho Cucamonga, Calif. Ideal for both leisure and business travel, the region boasts scenic mountains, deserts, vineyards and metropolitan areas that are both historic and cosmopolitan in character. For meeting needs of all sizes – from a conference room to a citywide convention utilizing the Ontario Convention Center – or for a special exposition or sporting event, the Greater Ontario Convention and Visitors Bureau will provide the necessary destination support tools to execute a successful experience. Visit http://www.discoverontariocalifornia.org.