A new patient is going to make up their mind whether to call your office or someone else's in three seconds or less. Most physicians unknowingly make this decision much harder because their website and advertising looks the same as their competiton's.
Manhattan Beach, California (PRWEB) February 19, 2014
Best-selling author Julie Guest is pleased to announce the launch of her new book called "Clinical Marketing for Physicians Made Simple: 67 Marketing Secrets to Ethically Attract New Patients and Grow Your Practice." This easy-to-read book offers practical, proven advice to any physician in private practice looking to grow and differentiate themselves from their competitors.
The author, Julie Guest, is co-founder of Premier Physician Marketing, a boutique marketing agency that works with top doctors and medical practices throughout the country. Ms. Guest has been featured on ABC, The Denver Post, CBS News, The Miami Herald and many other notable news outlets.
After many years of successfully working with physicians, and helping them attract new patients in a fast-changing environment, Ms. Guest was urged by colleagues to write a book outlining some of her best strategies to attract new patients and navigate the maze of medical internet marketing. One important thing she recommends is going back to basics by crafting a unique marketing message and not being afraid to look and sound completely different to your competitors.
According to the author, “A prospective patient is going to make up their mind whether to call your office or someone else's in three seconds or less. Most physicians unknowingly make this decision much harder because their website and advertising looks the same as their competitors. This kind of “cookie cutter marketing” not only attracts less patients to your practice but it does nothing to build your professional reputation.”
Her book covers many timely topics such as physician reputation management, what to do when you get a negative review and “How to sell to Women.” Ms. Guest points out that women account for 85% of all consumer purchases (including healthcare), and this means that any marketing message needs to be able to speak directly to them. Her book includes discussion on how to increase your patient and doctor referrals, and how to become the premier physician in a crowded, noisy market.
The book is for sale now at Amazon.com and at select booksellers nationwide.
About Julie Guest
Julie Guest is a marketing strategist, speaker, best-selling author and one of America’s most highly paid advertising copywriters. Julie is co-founder of Premier Physician Marketing – a boutique, full-service marketing agency that specializes in results-based marketing for top physicians in private practice. More than 92% of Julie’s private clients use her services repeatedly because she does so much more than “just create marketing” – she delivers STRATEGY, uncovers hidden opportunities, creates new opportunities, repositions services and reinvents practices.