New York, NY (PRWEB) February 18, 2014
De Beers is delighted to introduce a dedicated micro-site that supports the recently launched in-store service, ‘For You, Forever’.
Foryouforever.com takes clients through an interactive journey, guiding them through this unique service prior to an in-store consultation. Clients can browse through various De Beers engagement ring styles as well as request an appointment directly with a local store.
With over 2000 round brilliant and fancy-cut diamonds available through the ‘For You, Forever’ service, De Beers invites clients to have their diamond engagement ring individually crafted for them. This service delivers a ring that lights their heart with Fire, Life and Brilliance of a diamond individually selected by The De Beers Institute of Diamonds for its innate beauty.
To further enhance this experience, De Beers have specifically developed the ‘For you, Forever’ micro site. Designed with the customer in mind it enables clients to view all the different styles and diamonds as well as booking an in-store appointment.
A For You, Forever piece is a true statement of self, not only in the choice of style but also in the opportunity it affords a customer to be very precise about their requirements.
This De Beers ring will truly be yours, individually crafted for you, forever.
THE DE BEERS DIFFERENCE
De Beers, the Jeweller of Light, creates timeless treasures that reveal and celebrate the wondrous brilliance of women and diamonds. As the definitive destination for diamond jewellery, we have a quest for inner beauty, bringing lightness, femininity and delicacy to our sublime diamond jewellery.
Drawing on diamond mastery since 1888, De Beers hand-select each diamond for its unique beauty to capture unmatched Fire, Life, and Brilliance. Each unique De Beers creation is the culmination of wondrous artistry and the true beauty of the finest diamonds.
De Beers is proud to be the only brand to demonstrate the beauty of its diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.
THE DE BEERS GUARANTEE
Each piece of De Beers jewellery is certified with a De Beers passport and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewellery and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free and responsibly sourced and crafted. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each diamond is individually catalogued in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with a total peace of mind.
DE BEERS DIAMOND JEWELLERS
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.
A DIAMOND IS FOREVER