(PRWEB UK) 17 February 2014
It’s traditionally very difficult for men to make it in the massage industry, mainly due to perceptions of massage clients, both male and female, who favour female therapists. Whilst personal preference is of course key to creating a relaxing and comfortable massage experience, it’s disappointing that many massage clients are overlooking the positive benefits of a male therapist due to outdated attitudes. It’s really encouraging to see Philip Bedford, who has been practicing holistic therapies since 1995, nominated for such an award.
Following his training in Birmingham, where Phil is based, he now specialises predominantly in remedial sports massage, Indian head massage and relaxation massage and has been working with On Site Massage Company since 2009.
On Site Massage Co have a strong base of trusted and experienced therapists who work throughout the UK offering workplace massages and mobile massage at events. Company Director Charlotte Hunter says: ‘We often have clients requesting female therapists only without considering the positive benefits of a male therapist. At On Site Massage Co we have several male therapists on our register and have found them to be extremely professional. Male therapists tend to be stronger so are very good at deep tissue work but they also need to really develop their massage techniques, communication and listening skills in order to stand out in this competitive field and ensure repeat clients.’
She continues ‘This nomination is brilliant as it recognises that it’s not just a profession for women. Both men and women are working hard within the industry to move away from outdated social or media stereotypes of the profession and bring credibility to workplace massage as a valuable wellbeing tool that serves as a genuine stress and pain reliever, leaving employees refreshed and motivated.’
Phil is delighted with his nomination: ‘It was a surprise but a pleasure to be nominated for this award. Having been a massage therapist for so long now, it has and always will be the best job or as I like to call it a lifestyle of challenge, excitement and change for others for the better. It has given me amazing opportunities to use my skills and be more creative in this amazing field that we work.’
The winner of the ‘Best Massage Therapist’ award from the Health & Happiness Magazine 2014 will be announced in the March Issue of Health & Happiness Magazine.