As consumer expectations of websites shift to a more responsive and personalized model, marketers need to develop new strategies to meet these expectations to generate and convert leads, and increase sales.
Boston, MA (PRWEB) February 18, 2014
Two Boston-area software firms will present a webinar on using personalized website content to improve visitor engagement and conversions. Karl Wirth, CEO and co-founder of Evergage (http://evergage.com), and Dan Flanigan, VP of products for Percussion (http://www.percussion.com), will explain the behavioral data that can be captured during a website visit, how it can be used to understand visitor intent, and how businesses can respond in real time. The free webinar will be held on February 20 at 1:00 p.m. EST. To register, click here: http://bit.ly/1fUzcXV.
As consumer expectations of websites shift to a more responsive and personalized model, marketers need to develop new strategies to meet these expectations to generate and convert leads, and increase sales. With new technologies increasingly focused on marketer needs, the webinar will also explore how features like personalization can be delivered without coding or IT involvement.
Attendees will learn:
- How personalization can increase engagement by adding relevance for each visitor
- How to use personalized content to connect with visitors in different stages of the buying cycle
- How to use various data points and analytics to develop visitor personas and actionable insights
Who: Evergage and Percussion Software
Karl Wirth, CEO and co-founder, Evergage
Dan Flanigan, Vice President of Products, Percussion
What: Webinar, “How to Personalize Website Content In the Moment”
When: Thursday, February 20, 1:00 p.m. EST
How: Register at http://bit.ly/1fUzcXV
Percussion Software makes it easy and affordable for higher education, government agencies, and business organizations to create, publish, and share content that drives web traffic, engages visitors, and looks great on any device. Percussion customers love their unique coaching program, drag-and-drop editing, built-in blogs, responsive mobile templates, SEO tools, and fast migration with LiveFirst. Leading customers include Sunoco, the U.S. Social Security Administration, Norfolk State University, Ceridian, and Cornell University. To learn more, visit http://www.percussion.com.
The Evergage platform delivers real-time web personalization to more than 58 million web visitors, optimizing site conversions and customer success for over 80 organizations, including Acquia, Experian, Gardener’s Supply Company, Millward Brown Digital, Palms Casino Resort, Publishers Clearing House and Sittercity, A BostInno 2013 “50 on Fire” and TechCrunch Disrupt finalist, Evergage's tools empower marketers and customer success teams with real-time dynamic content and inline messaging features, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has offices in Boston and San Francisco. For more information, visit http://evergage.com or contact the company at firstname.lastname@example.org or 1-888-310-0589.
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