More than half of all mobile users used their device to look for cashback coupons and deals in Q2 of 2013 .
Alexandria, VA (PRWEB) February 18, 2014
The leading US browser tool bar and add-on developers, BestToolBars have announced the results of their latest research project. Focusing once again on one of the team’s areas of expertise – browser plug in development for cashback companies – BestToolBars has studied the top five emerging trends in the field.
In its research report, entitled ‘Top 5 Trends in Cashback Browser Plugins’ the plug in developers have focused on the emerging functions that look set to define the industry over the next few months. It carried out the study after determining that while the cash back business is booming, users are becoming increasingly spoilt for choice, making them extremely discerning when it comes to allowing some of their valuable browser real estate to be taken up.
In order to win the hearts, minds and screens of those users, cash back companies are increasingly required to innovate and experiment in order to rack up user downloads. Consequently, the top spot on the list was cashback toolbars increasingly giving way to cashback plugin buttons.
Valery Kuznetsov, Key Projects Manager at Besttoolbars said, “Toolbars have been traditionally very popular, and still there are many companies who use toolbars to get their share of real-estate in user's browsers. However, now users are becoming less willing to install toolbars, and prefer a convenient, non-invasive extension button to a bulky toolbar.
“There are still cashback and coupon companies on the market that successfully utilize toolbars, like Coupons.com and RetailBenefits, but small and handy cashback button user interfaces, like one from Ebates.com are more and more often becoming the choice of cash back customers. In order to help our clients make this transition, we studied downloads and compiled a list of emerging trends to ensure new plug in developments are on the cutting edge.”
The second trend was determined to be cross-browser compatibility, which means that development should support at least Chrome, Internet Explorer and Firefox browsers.
In third place on the list of trends is going mobile. This is based on a ComScore report which suggested that in Q2 of 2013 more than half of all mobile users used their device to look for cashback coupons and deals.
The penultimate emerging trend was making plugins webstore ready, with BestToolBars noting that as browser companies compete for market share, their acceptable plug in criteria get tougher. On the back of this, it’s essential for developers to keep up to date with ever changing requirements to keep plug ins compatible and webstore ready.
Finally, improved browser extension stability is increasingly important making enhanced testing and stability the fifth emerging trend in BestToolBars’ findings.
To find out more about Besttoolbars and to read the report in full visit http://besttoolbars.net/articles/top_5_trends_in_cashback_plugin_development/
About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:
Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.