Telematics Update: Tata Motors and Samsung Unite to Bring In-Car Infotainment System to India’s Roads

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Telematics Update: This February Tata Motors and Samsung has signed an agreement which will see Samsung install their ‘Drive Link Application’ in Tata Motors’ passenger vehicles next year with features such as navigation, answering calls, internet and music access.

Telematics update:

It is a case of when, not if, in-car infotainment will reach the mass-market in India.

It is projected that Tata Motors will launch passenger vehicles onto the market early next year using Samsung’s MirrorLink technology. The technology will not necessarily be restricted to the automotive maker’s more luxurious cars, such as the Safari or Aria. Tata Motors is also considering extending MirrorLink to some of their volume segment cars. This is an exciting step for the connected car in India, which has yet to follow in the footsteps of many other countries in making in-car infotainment widely available to the general public. Both brands are focused on the mass-market so this partnership will bring in-car infotainment to the fore in India. Drive Link is an app which is designed for the smartphone and tablets while on the move. The technology will also make on-board and vehicle lifestyle management information available to customers.

“It is a case of when, not if, in-car infotainment will reach the mass-market in India,” said Shreya Ganapathy, Director at Telematics Update. “What is less certain is what form this connectivity in the car will take in India.”

It is with this very question in mind that Telematics Update has just launched its Telematics India and South Asia 2014 Conference and Exhibition (28-29 May, Bangalore, India). Market-leading automotive makers, telematics service providers and tier 1 companies such as Maruti Suzuki India, Tata Elxsi, GM, Mahindra & Mahindra and Infosys will come together to speak on focused sessions such as which system will offer the most in demand suit of services, but at the right price point for India. Debates will come from industry experts with experience on both an international and local level.

Other key topics to be for at the Telematics India and South Asia 2014 conference include:

  • The Government Invests
  • In-Car Infotainment: The Next Big Trend
  • India Takes Pointers from Across the Globe

A Selection of Expert Speakers for Telematics India and South Asia 2014:

  • Chandrika Shetty, Head of Telematics India, Volvo India Private Limited
  • Ravindra Jain, Head (Product Planning), Maruti Suzuki India Limited
  • Abhijit Ghaskadbi, Associate Vice President - Automotive Practice, Tech Mahindra
  • Sundar Ganapathi, Engineering Manager - Infotainment/Telematics, GM
  • Vijay Kakade, Director, Automotive & Transportation, Frost & Sullivan,
  • Sirish Batchu, General Manager, Mahindra & Mahindra

For further information on key topics to be covered at the conference, access the website at:

Maruti Suzuki India said that last year’s conference was an “Ideal platform to meet the stake holders who will define the vehicle telematics future for the Indian Market”.

Tata Elxsi stated that the conference was “an extremely important event for India & Asia. It was clear that many of the companies participating had not networked with each other so bringing them together in this event will enhance Telematics activities”.

To see the Telematics India and South Asia 2014 conference program and speaker line-up, access the website at or contact the Telematics Update team at india(at)telematicsupdate(dot)com.

About Telematics Update:

The Telematics Update Conferences are the most prestigious in the industry. We produce the largest telematics events in North America, Europe & Asia, and attract the most influential speakers providing a rich environment for establishing strategic relationships and networking.

Harriet Molyneaux
Project Director | Telematics Update
7-9 Fashion Street, London, E1 6PX, UK
T: +44 (0) 20 7375 7572 (Global) / 1 800 814 3459 ext 7572 (USA Toll Free)
E: hmolyneaux(at)telematicsupdate(dot)com

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