Judy Smith, the Inspiration Behind the Hit Show “Scandal,” to Keynote Demand Success 2014 Conference

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Joining Smith at the annual marketing and PR conference is Twitter’s Editorial Director Karen Wickre and NPR and Forbes contributor Leslie Bradshaw

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Judy Smith, founder and president of Smith & Company

Judy Smith is one of America's best-known crisis communications experts and a leader in the PR industry. We're looking forward to hearing her insights and hopefully some good stories as well!

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced Judy Smith, the founder and president of Smith & Company and inspiration behind the hit show “Scandal,” will keynote its Demand Success 2014 Conference this June.

With more than 25 years of experience, Smith has solidified her position as an expert in crisis communications by serving as a public relations consultant for some of the most historic and sensational events of our time, including the prosecution of former Washington, D.C. Mayor Marion Barry, President Clinton’s impeachment, and the Enron congressional inquiry. Before founding her crisis management firm, Smith & Company, Smith served as the deputy press secretary to President George H. W. Bush. Her high-profile client work and crisis communications expertise served as the inspiration for the creation of the hit show “Scandal” and its protagonist Olivia Pope. At Demand Success 2014, Smith’s keynote will highlight how to manage public perceptions during times of crises.

“Judy Smith is one of America's best-known crisis communications experts and a leader in the PR industry,” said Chief Marketing Officer You Mon Tsang. “Every business or organization needs to think proactively about handling crises because sooner or later one will appear. We're looking forward to hearing Judy's insights and hopefully some good stories as well!"

Also joining the Demand Success speaker lineup are Twitter, Inc. Editorial Director Karen Wickre and Guide Chief Operating Officer Leslie Bradshaw.

A long-time editor, author and content strategist, Wickre is the editorial director at Twitter, where she shapes how the company communicates publicly through a network of blogs and Twitter accounts. Prior to joining Twitter in 2011, Karen worked at Google for 9 years. She developed the company’s corporate content strategy, and built its blog and Twitter platforms into global channels. In her “The View From Twitter” session, she will teach Demand Success attendees how to perform corporate communications in a socially networked world.

Co-founder of JESS3, a regular contributor to NPR and Forbes, and chief operating officer of Guide, Bradshaw will offer methodologies and actionable tips to visualize data and stories with infographics, video and more during her conference session.

Demand Success 2014 is a two-day marketing and public relations conference taking place on June 5-6, 2014 at the Gaylord National Resort and Convention Center in the Washington, D.C. metro area. Emmy-nominated HBO series “Entourage” star Adrian Grenier and Avinash Kaushik, co-founder of Market Motive and Google digital marketing evangelist, will also both serve as keynote speakers. A pre-conference training for Vocus customers will be held on June 4, 2014.

For more information on the conference and to register, visit: http://www.vocus.com/conference.


About Vocus
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, capture and keep customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.

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