NASCAR Driver, Darrell “Bubba” Wallace Jr., Selects Theory Communication and Design as Agency of Record

New partnership will further develop NASCAR phenom’s personal branding efforts to increase awareness of diversity in the sport and sponsor value.

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"I want my presence in this sport to make a difference, and Theory has a proven track-record of guiding some of the world’s most successful automotive brands in motorsports"

Charlotte, NC (PRWEB) February 19, 2014

Darrell “Bubba” Wallace Jr., NASCAR trailblazer, Drive for Diversity graduate, Joe Gibbs Racing driver, and pilot of the No. 54 Toyota Tundra for Kyle Busch Motorsports, assigned Agency of Record duties to Theory Communication and Design, a full-service, integrated strategic marketing and creative agency.

“I want my presence in this sport to make a difference, and Theory has a proven track-record of guiding some of the world’s most successful automotive brands in motorsports,” said Bubba Wallace. “When I’m strapped into my racecar, my sole focus is on performing at my best and working with my team to win. I feel that same passion coming from the entire team at Theory in helping me win off of the race track.”

A graduate of NASCAR’s Drive for Diversity program, Bubba is the youngest driver and first African-American to win a race in NASCAR K&N Pro Series East history and the first to win a Rookie of the Year award in the series. Bubba earned his first career NASCAR Camping World Truck Series victory at Martinsville Speedway in October 2013 and finished second in the series’ close Rookie of the Year battle. Mirroring the accomplishments of its newest partner, Theory was founded to champion efforts that were firsts for its partners and has continued on to lead innovative global creative and strategic programs in the automotive marketplace.

Building upon that success, Theory has expanded its reach over the years to work with global brands, race teams, drivers and principles to develop integrated marketing plans in order to leverage the existing strengths of its partners. These trusted strategies have delivered quantitative returns that add value to both the operations and marketing initiatives for brands and sponsors by working within the existing corporate team networks to execute those plans.

“When I first met Bubba, he told me he wanted to make a difference,” said Andy Williamson, President, Theory Communication and Design. “That was all I needed to hear, because that’s truly what motivates me – impacting others and making a difference. Having personally lived in and around a variety of motorsports, and having worked with many NASCAR drivers over the years, I knew Bubba was not only talented, but driven to achieve something beyond just his next win. That kind of tireless dedication is what inspires our team here at Theory every day, and why we are proud to help support Bubba, and the entire Wallace family, as he becomes the next champion of the sport.”

Official duties for Theory Communication and Design will focus on overall stewardship of the Bubba Wallace brand. Including: creative and branding strategies, advertising and promotional opportunities, communications, development of new line of soft goods, project vehicle builds, event activation, social media, public relations, photography and video, and the creation and management of a new foundation to support Bubba’s community interests.

See how this partnership got started - http://www.youtube.com/watch?v=3pdaexrb4kw

About Bubba Wallace
Bubba Wallace drives the No. 54 Toyota Tundra for Kyle Busch Motorsports in the NASCAR Camping World Truck Series. At only 20 years of age, Bubba is a well-known graduate of NASCAR’s Drive for Diversity program, a winner of the 2010 NASCAR K&N Pro Series East Rookie of the Year award, and earned his first career NASCAR Camping World Truck Series victory at Martinsville Speedway in October 2013, becoming the first African-American to win a NASCAR national series victory in nearly 50 years. Bubba was also named to Forbes Magazine’s “30 under 30: The Best in Sports” list, and has been a proud member of the Joe Gibbs Racing team since 2009. What will Bubba do next? Follow him @BubbaWallace

About Theory Communication and Design
Theory Communication and Design is a full-service, integrated strategic marketing and creative agency. Home to choice Fortune 100 automotive partners, Theory relentlessly serves the people at these companies to build, improve and execute a vision to change the next generation of the automotive landscape. Founded in the services of Creative, Strategic Branding and Marketing, Content Creation, Public Relations, Social Media, Digital and App Development, Analytics, Media Buying and Direct Marketing, Theory continues to evolve to fit the needs of the people behind the great companies it serves. To find out more, please visit ilovetheory.com


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