New Home Star Expands Florida Operations with Arthur Rutenberg Relationship

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New home sales and marketing specialists New Home Star announce a new partnership with one of Florida's most legendary home builders.

Our relationship with Arthur Rutenberg Homes exemplifies the types of relationships we seek out as a firm.

Sales and marketing experts New Home Star are proud to announce the launch of a new relationship with Arthur Rutenberg Homes in Eastern Florida. The New Home Star Central Florida Division will be managing all sales recruiting, training, and management for Arthur Rutenberg franchisee Oceanside Homes and Remodeling LLLP in Flagler and Volusia Counties.

Arthur Rutenberg Homes has been a dominant home building player in Florida since 1953, having carved out a niche in constructing high-end, luxury homes designed for affluent, active buyers. In working with franchises, Arthur Rutenberg is able to offer the resources and advanced design, construction, and sales processes of a large builder with the personal attention and commitment of a local builder, facilitating an exceptional experience for the buyer. The move to partner with New Home Star marks a continuation of their commitment to excellence in all that they do.

“We are anticipating a surge in growth due in part to the recovery of the single family home market, the introduction of two new furnished models at Hidden Hammock and Beach Haven in Palm Coast and the newly formed partnership with New Home Star,” explains Arthur Rutenberg franchisee Rod Kimberley. “New Home Star has a documented track record of excellence in the training and product knowledge of its sales executives, and we are enthusiastic about our working relationship with them.”

The relationship with Arthur Rutenberg Homes marks an expansion of New Home Star operations in Central Florida. New Home Star specializes in new home sales and marketing, with services ranging from consulting and training to full outsourcing arrangements. Leveraging technology to deliver dynamic eLearning modules, robust marketing resources, real-time goal and sales performance tracking tools, and nationwide peer connectivity, New Home Star has proven themselves to be innovators in the new home building world, consistently helping their builder clients sell more homes more profitably through a more engaged and competent sales force.

“Our relationship with Arthur Rutenberg Homes exemplifies the types of relationships we seek out as a firm,” says New Home Star Regional Director Bill Traback. “Their dedication to consistently creating extraordinary living spaces echoes New Home Star’s goal of building the best new home sales team in the world. We are excited about the possibilities generated by our collaboration, and look forward to a long and mutually beneficial partnership.”

The work with the Oceanside Homes and Remodeling LLLP franchise is a starting point for the relationship between New Home Star and Arthur Rutenberg Homes, with plans in place to expand operations to additional franchises over the coming year. For more information on how your organization can establish a similar partnership with New Home Star, click here.

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Lauren Nelson
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