Cincinnati, OH (PRWEB) February 21, 2014
Loyalty360, the marketing industry’s most respected voice in customer loyalty, is gathering data from brand marketers for a first-of-its-kind report, “Loyalty Landscape: The State of the Industry.”
Marketers interested in participating in the study can visit http://loyalty360.org/loyalty-landscape/. All entries are confidential.
“Loyalty Landscape” is a data-driven, confidential assessment of customer loyalty that industry insiders claim is long overdue. The confidential data will be analyzed and compared with entry data submitted by more than 60 brands competing in the inaugural Loyalty360 awards.
“Our members, who are among the best loyalty initiative leaders in the world, have been clamoring for a comprehensive and sweeping report on the state of this incredibly important and dynamic industry for years,” said Loyalty360 CEO Mark Johnson. “I’m proud to announce not only that we are delivering on their expectations, but that we will be using the participants in our inaugural Loyalty360 awards for marketers to compare and contrast their own success.”
The report will be first available to attendees at the 2014 Loyalty Expo in Orlando, FL, March 17-19. The event will also include a special luncheon for Loyalty360 Award winners.
Any brand, company or organizational marketer guiding a customer loyalty initiative is encouraged to participate in the survey. Participants who take part in the survey will receive free access to the report.
About Loyalty Expo
Loyalty Expo is a true voice of the customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.