Edina Realty Website Receives National Quality Certification

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Leading Real Estate Companies of the World only certifies those websites that demonstrate best practices in design and content, usability and interactivity.

"This is a great honor, as our team works very hard to make our sites the most comprehensive, user-friendly real estate websites in the region,” said Julie Weil, director of digital strategies at Edina Realty.

Edina Realty has been awarded a Website Quality Certification (WQC) from Leading Real Estate Companies of the World® (LeadingRE), a global network of more than 500 real estate firms. LeadingRE only certifies those member companies that demonstrate best practices in website design and content, usability and interactivity.

Out of the entire national network, Edina Realty is one of 125 companies and the only company in Minnesota to earn the 2014 WQC designation.

Every aspect of Edina Realty’s website was reviewed to ensure exacting standards were met in nine key areas, from design and content to usability and interactivity to search engine optimization (SEO). Edina Realty was also nominated for an award for best Internet lead management process and response time. Special award winners will be announced at the LeadingRE annual conference in Las Vegas later in February.

“This is a great honor, as our team works very hard to make http://www.edinarealty.com and our mobile site, m.edinarealty.com, the most comprehensive, user-friendly real estate websites in the region,” said Julie Weil, director of digital strategies at Edina Realty.

Edina Realty’s website is by far the most popular real estate website in the region. Last year, it received over 14 million visits, twice as many as its closest local competitor; visits to Edina Realty’s mobile sites increased 153 percent. Combined visits to edinarealty.com, the mobile site and mobile applications exceeded 23 million in 2013. Edina Realty’s Home Search app for iPhones, iPads and Android devices was awarded Best New App by Mpls.St.Paul Magazine in 2013.

The WQC was introduced in 2009 to recognize and encourage superior real estate websites among LeadingRE’s 500 member firms. Edina Realty’s website was evaluated by Virtual Results, LLC, a real estate Internet and social marketing firm that evaluated participating member websites for the LeadingRE program.

For more information on Edina Realty’s website and the current state of the real estate market, visit http://www.EdinaRealty.com or call Edina Realty Customer Care at 952-928-5563.

Edina Realty is a Berkshire Hathaway affiliate and a wholly-owned subsidiary of HomeServices of America, Inc. It is one of the nation’s largest real estate companies with approximately 60 real estate offices and 2,200 REALTORS® throughout Minnesota and western Wisconsin. Edina Realty's family of companies includes Edina Realty, Edina Realty Title, and Edina Realty Mortgage. Edina Realty closed nearly 31,500 real estate transactions and more than $7.2 billion in sales volume in 2013. For more information, visit http://www.edinarealty.com, m.edinarealty.com, or find us on Facebook: facebook.com/EdinaRealty; and Twitter: Twitter.com/Edina_Realty.

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Maria Verven
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