APSP Board Adopts New Strategic Plan

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The Board of Directors of The Association of Pool & Spa Professionals (APSP) approved a strategic plan for the organization last week in Orlando at its winter meeting. The plan focuses the organization in two key areas: Creating an environment for APSP members’ businesses to grow and protecting APSP members’ ability to do business.

The Board of Directors of The Association of Pool & Spa Professionals (APSP) approved a strategic plan for the organization last week in Orlando at its winter meeting. The plan focuses the organization in two key areas: Creating an environment for APSP members’ businesses to grow and protecting APSP members’ ability to do business.

The new APSP focus encompasses dual strategies of engaging in consumer outreach and ramping up regulatory advocacy at the national, state and local level through chapter revitalization and expansion.

“The leadership of APSP recognizes that all constituencies of the Association – whether they are builders, service contractors, hot tub dealers, retailers, manufacturers or distributors – agree on one thing: we must grow the market for our products,” said Rich Gottwald, APSP president and CEO. “As the recession fades, APSP will direct its full resources towards promoting the desirable lifestyle of swimming pool and hot tubs directly to the consumer, while ensuring that a favorable regulatory environment not only exists for industry, but favors the skills and professional know-how of APSP members.”

“APSP has many strengths that we will put to work to grow and protect our members’ businesses,” said Jeff Fausett, chairman- elect of APSP. “Our chapters represent an army of dedicated and talented professionals who are standing by ready to help build this industry to new heights,” he said. “We have incredible intellectual property and strong industry leadership that will be the foundation of our renewed path forward.”

Gottwald acknowledged the road ahead is long, but noted the organization’s focus has never been more defined. “We plan to keep membership up-to-date as we work toward a more detailed plan and how they can be a part of this new direction for the industry.”

About APSP
The Association of Pool & Spa Professionals (APSP) is the world’s oldest and largest association representing swimming pool, hot tub, and spa manufacturers, distributors, manufacturers’ agents, designers, builders, installers, suppliers, retailers, and service professionals. Dedicated to the growth and development of its members’ businesses and to promoting the enjoyment and safety of pools and spas, APSP offers a range of services, from professional development to advancing key legislation and regulation at the federal and local levels, to consumer outreach and public safety. APSP is the only industry organization recognized by the American National Standards Institute to develop and promote national standards for pools, hot tubs, and spas. For more information, visit APSP.org.

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Lisa Grepps
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