Hampton, NH (PRWEB) February 25, 2014
Technology Business Research Inc.’s (TBR) Hybrid Cloud Customer Report projects the hybrid cloud market will offer $7 billion in cloud market opportunity in 2014. TBR surveyed 650 cloud end users across North America, Europe and Asia to map vendor opportunity and customer and competitor landscapes for the report, which is one of three customer-facing research initiatives in TBR’s cloud customer portfolio. The data and analysis in the report detail customers’ top perceived benefits from vendors, predicts buyer behavior, and highlights the barriers and drivers of adoption, which will shape the competitive strategies of hybrid cloud vendors over the next two years.
“The next inflection point for cloud is upon us, as customers start to integrate their growing portfolio of cloud services. We see this push to hybridization as an opportunity and an enabler of additional public and private cloud service adoption. The ability to interconnect and manage cloud services is quickly becoming a mandate that will make hybrid the foundation on which customers base future cloud investments,” said Senior Analyst Allan Krans.
Demand is growing for standardization of processes across workloads, and hybrid cloud offers customers the flexible solutions they need in their cloud services. Embedded between private and public cloud services, hybrid cloud services will be the primary cloud environment evaluated and purchased over the next two years. TBR defines hybrid cloud as cloud-to-cloud integrations across a single workload and between workloads that can be split into three sections: private-private, private-public and public-public. TBR anticipates 31% growth in hybrid cloud services in the next 12 months — higher than the projected growth of either public or private cloud services. Private-public integration, which will constitute $3.4 billion, or 49%, of the projected $7 billion opportunity, is expected to grow the most in 2014. Public-public and private-private will grow $1.7 billion (24% of the opportunity) and $1.9 billion (27% of the opportunity), respectively.
TBR’s Hybrid Cloud Customer Report offers vendors and customers a unique, business-centric and critical view into the opportunities in the hybrid cloud services market, providing analysis of the future of the growing hybrid cloud landscape.
Additional reports on cloud include Private Cloud Customer Report and Professional Cloud Services Customer Report.
For more information on the Hybrid Cloud Customer Report or to purchase the report, please contact Alison Crawford, senior marketing manager, at 603.758.1838 or alison(dot)crawford(at)tbri(dot)com. Or contact James McIlroy, vice president of sales, at 603.758.1813 or mcilroy(at)tbri(dot)com.
Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. Serving a global clientele, TBR provides timely and accurate market research and business intelligence in a format that is uniquely tailored to clients’ needs. TBR analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis.
TBR has been empowering corporate decision makers since 1996. For more information please visit http://www.tbri.com.