We're seeing more institutions move away from the traditional, transaction-based mindset to a more progressive, sales and service approach
Louisville, KY (PRWEB) February 25, 2014
Retail technology expert, Codigo, has partnered with NanoLumens, world leader in LED indoor displays, to create an immersive and interactive environment for GTE Financial’s newly redesigned Downtown Tampa location at 601 N. Ashley Drive.
“The new space layout is designed to be more open, eliminate teller lines, and offer visitors an engaging and interactive retail-like experience,” says Mandy Zurbrick, VP of Marketing at GTE Financial. “Our goal with this is to deliver an exceptional and unique experience where you feel welcome and have convenience at your fingertips with both member service representatives and technology. ”
“The financial industry is in the midst of an exciting transition” says Brian Nutt, President/CEO of Codigo. “We’re seeing more institutions move away from the traditional, transaction-based mindset to a more progressive, sales and service approach.” The transition Nutt alludes to is exemplified in GTE Financial’s recent branch transformation. “They’ve integrated the perfect mix of technology and people to create a highly interactive yet personal banking experience.”
Hardware for the project included iPad kiosks, large format kiosks, a video wall, ribbon displays, and a NanoLumens’ NanoCurve cylindrical display as the centerpiece for the location over the member services area to display bank messaging and welcome guests.
The NanoCurve display measures approximately two feet tall and ten feet in diameter, offering a total 64 feet of display space that can be viewed from virtually any location within the branch.
“The NanoCurve display adds an engaging ‘wow’ factor for branch visitors and passersby while conforming to the architectural demands of a circular centerpiece. With the 360 degree display, everyone in the Downtown Tampa location can enjoy the display and its content from anywhere in the branch,” says Nathan Remmes, Director of Business Development for NanoLumens.
Codigo’s digital signage software allows GTE Financial to remotely control its in-branch advertising and messaging displayed on the digital screens, video wall, and ribbon display. Additionally, Codigo’s iPad and Large-Format kiosk solutions give branch visitors the ability to explore product and service information at their leisure, letting the credit union’s staff focus their attention on those who require more personal attention.
Codigo provides innovative marketing tools such as digital signage, interactive kiosks, on-hold messaging, and agency-style content production which enable users to make a positive impact on retail behavior. Located in Louisville Kentucky, Codigo serves a range of industries including financial, healthcare, hospitality, education, and others across all 50 states and internationally. Codigo is a privately held company, founded in 2004, and is one of the fastest growing companies in the region.
NanoLumens turns display dreams into reality. With a unique and patented ability to create displays that are flat, curved or round, NanoLumens LED displays can bring any space to life. With installations with Fortune 500 customers on four continents, the Norcross, GA based company can meet customer needs wherever they might be. NanoLumens displays are space efficient, extraordinarily environmentally friendly, and offer a low cost of ownership. All NanoLumens displays are designed and assembled in America.
About GTE Financial:
GTE Financial is a not-for-profit financial cooperative with more than $1.6 billion in assets and 21 Community Financial Centers located throughout West Central Florida. Chartered in 1935, GTE Financial is locally owned and operated in the Tampa Bay area, serving more than 212,000 individuals and businesses.