MEDIAPRO and 123on Team Up to Deliver Fans the Hottest La Liga BBVA Action on Mobile Devices

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Fans relive and share the greatest La Liga moments when incoming calls and alerts trigger video highlights.

123on, the mobile video platform for the world’s most widely and passionately shared interests, today announced it has partnered with content leader MEDIAPRO to deliver La Liga BBVA’s greatest highlights straight to fans’ mobile devices.

The 123on platform enables Android phone users to view and share their favorite La Liga BBVA plays simply by downloading the 123on application from Google Play (http://goo.gl/dZ28mt). Incoming calls, alerts and other prompts then come with a quick video highlight right from the pitch.

Fans can even create their own user-generated mobile content – and share it all with family, friends and other dedicated football lovers.    

“Fans don’t just love football; they live it -- all the time, no matter where they are,” said 123on Founder Mikael Jansson. “Fans never tire of sharing those extraordinary moments with each other. They love to relive the plays, the goals, and the victories again and again. 123on and MEDIAPRO will let them do just that.”

“The 123on platform is a simple, fun and continuous way for us to engage with fans – and for fans to communicate with each other,” said Ignacio Arrola of MEDIAPRO.

About MEDIAPRO

The MEDIAPRO Group is a leading technical services supplier to the audiovisual sector. The company produces and distributes audiovisual content, administers and distributes sporting events, is a film and interactive content producer and supplier of post-production services. It also forms part of its post-production activity and signal transmission, creation, design and production of thematic channels, the generation of interactive content, global distribution of content, music production, consulting on the business of TV and sport; technical broadcast engineering, the marketing services, marketing communication and advertising, and the production and distribution of entertainment.

About 123on

Headquartered in Uppsala, Sweden, and founded by former auto racer, Micke Jansson, 123on is the mobile video platform of choice for the world’s most widely and passionately shared interests. The company’s vision is for video to be the primary way people share favorite moments on mobile devices. For more information, visit http://www.123on.com.

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Elizabeth Perry
123on
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