(PRWEB UK) 4 March 2014
London-based FORMULA caters to the new generation of fashion shopper, through its innovative site and hand picked range of fashion and lifestyle products.
The site gives the consumer the option to explore, create and combine various looks with each item to find what resonates with their style.
The importance of versatile pieces which stand alone, or are reinvented when combined with others, is what drives FORMULA’s edit; functional classics alongside contemporary pieces.
The focus on ‘bridge brands’ makes high-end designer flavour more accessible and is core to FORMULA’s mix.
FORMULA’s launch labels include established and emerging brands: Mother Denim, Essentiel, See by Chloe, WON HUNDRED, Veja & The Gentlewoman magazine and new finds such as Feather and Stone and Baileys candles.
Launching the site, Co-owner Christina Rapsomanikis said:
“FORMULA are so excited to be launching today, the team are thrilled with the mix of brands we’ve got on board; they really represent the best of modern fashion. We’ve had so much positive feedback already and can’t wait to begin delivering great pieces to shoppers across the UK and Europe’.’
Inge Onsea, Head of Design & Co-owner at Antwerp-based, fashion favourite Essentiel said:
“We’re delighted to be showcasing our SS14 Essentiel collection on FORMULA for launch. Our focus is on fantastic items, which allow women to make a statement through their clothes. We can see the mix being put together at FORMULA is going to resonate well with our customers.”
FORMULA invite shoppers to visit the site and follow them on Twitter, Facebook, Instagram & Pinterest, as well as signing up for news via http://www.shopformula.co.uk.