Businesses know that they need marketing but they also are cautious about spending money on it. It is really a ‘what is this going to get me’ situation...
New York, NY (PRWEB) February 28, 2014
Market My Market has created and released a white paper entitled “10 Things to Consider before Hiring an Internet Marketing Company” with the purpose of informing any business interested in digital marketing about the steps required to partner with the digital agency right for them.
Some topics in the white paper include key questions to ask any potential agency and red flags to look out for that typically indicate an unethical or unscrupulous agency.
According to an article on Search Engine Land last November, small to medium-sized businesses are spending about 46% of their marketing budgets online. Other research provided in this article found that the average marketing budget in this sector is $400 a month and 32% of the SMB sector spends less than $100 a month.
“I found this information striking for many reasons”, Ryan Klein, Head of Search Optimization for Market My Market said. “Businesses know that they need marketing but they also are cautious about spending money on it. It is really a ‘what is this going to get me’ situation. I think the purpose of this white paper is to make sure that a business can confidently interview a potential agency – ask them the tough questions. In the end, they’ll find an agency they feel good about paying to market them online in an effective and ethical manner.”
The white paper can be downloaded by clicking the link here.
"When hiring an SEO or SEM company, as with any business transaction, it's important to make an informed decision. Most of the clients we work with start out by asking us all the wrong questions," said Chase Williams, Head of Search Marketing of Market My Market. "The white paper we've put together will help small business owners gain a better understanding of the right questions to ask."
About Market My Market
Market My Market is a team of dedicated digital marketers and web developers in New York City. Formed in 2012, the experts that comprise the company have been in the industry for years. Market My Market empowers small to medium-sized businesses with practical yet uncommon marketing techniques while working with clients on developing their traditional core business functions.