Palo Alto, CA (PRWEB) March 03, 2014
Ifeelgoods, the pioneer in personalized offers, today introduced a breakthrough platform and unique ecosystem that allows brands to replace tired offers and intrusive ads with exciting, relevant rewards. Until now, marketers could optimize every element of the ad unit except the most critical component: the promotion itself. Now, with today’s debut of Ifeelgoods new frictionless platform, they are able to create multiple and relevant offers to incent, convert and reward their audiences.
“Ifeelgoods is introducing a revolutionary new way for brands to engage with their customers,” explains Michael Amar, Ifeelgoods co-founder and CEO. “By stressing value and appreciation rather than cost savings, brands rewarding users with personalized offers stand out from the pack and create memorable connections to consumers.”
Ifeelgoods’ enticing personalized offers, drawn from the industry’s most extensive catalog of 1,000+ rewards including Amazon gift cards, New York Times and Skype subscriptions, movies, music and mobile applications, provide a much greater perceived value at a fraction of the cost of traditional discounts and promotions. As a result, campaigns executed on the Ifeelgoods platform achieve 2X higher clickthrough rates and 30% more sales without eroding margins.
Launching Today: Frictionless Personalized Offers Platform
The Ifeelgoods seamless platform uniquely combines ease of use with enterprise-class features, including:
Disruptive Ecosystem Redesigns the Online Marketing Industry
Together with its marquee partners (see Vivaki partnership announcement here), Ifeelgoods is building a unique industry ecosystem based on appreciation and value, and creating a virtuous cycle for each stakeholder:
“Our agencies and brands look to us to connect them with companies whose technologies will change the way they connect and engage consumers,” said VivaKi Ventures Managing Director and VivaKi Chief Social Media Officer Michael Wiley. “Ifeelgoods offers a new approach to digital advertising that promises to win over consumers who are tired of sales, discounts and commoditized promotions. Brands can reward consumers with experiences and rewards that resonate personally, driving immediate sales and performance.”
Ifeelgoods enables brands to incent, convert and reward users with personalized offers. Through Ifeelgoods’ frictionless end-to-end platform, marketers can instantly deliver enticing rewards to the customers - anywhere, anytime. Over 150 advertisers (including brands like Walmart, Gap and L’Oreal) have used Ifeelgoods’ catalog of 1,000+ digital rewards including NYTimes subscriptions, Amazon gift cards, movies, music & mobile applications to improve customer acquisition, activation and retention. Founded in 2010, Ifeelgoods’ seasoned management team has deep roots in advertising, payments and retail. The company is based in Palo Alto, California and Paris France and is backed by blue chip investors including IDinvest, Tugboat Ventures, Kima Ventures and Quest Venture Partners.