Daylight is bringing fresh, powerful content with high relevance to a whole new audience. The art has context and meaning...They've got true art credibility and a social community approach that make for an enormous growth combination. - Rob Solomon
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Durham, NC (PRWEB) March 05, 2014
Celebrated publishing entrepreneurs Taj Forer and Michael Itkoff, founders of the highly respected, art photography publishing brand Daylight Books, today announce the launch of their subcompact digital publishing platform, Daylight. With Daylight, the founders, together with serial tech entrepreneurs Lee Buck and Peter Bourne, aim to bridge the gap between the world of fine art and a rapidly growing mainstream audience of art enthusiasts by making it easy to discover, be inspired by, and share the most compelling contemporary art of our time via it’s unique platform.
Daylight is the intersection between subcompact digital publishing, the timeless tradition of art as human storytelling, and a new generation of digitally enabled consumers. Daylight users experience a truly immersive platform for art exploration and discovery. Regular editions feature high quality contemporary artwork accompanied by compelling interviews or short essays. Daylight’s minimalist UI/UX design and full-screen images allow users to take pause in a fresh, digital environment whose elegance can only be compared to that of the world’s top museums and gallery spaces.
Daylight is launching with a number of curated editions highlighting many of the rising stars of art and photography including 2013 Guggenheim Fellow and preeminent American photographer, Alec Soth. Soth’s exclusive edition, Orlando appears alongside editions from Cristina de Middel (The Afronauts), Jess Dugan (Every Breath We Drew), Roger Ballen (Lines, Markings and Drawings), Jacqueline Hassink (Arab Domains) and the “Polaroid Kidd” himself, Mike Brodie (A Period of Juvenile Prosperity).
“Daylight is bringing fresh, powerful content with high relevance to a whole new audience. The art has context and meaning, and the presentation in the app and online are beautiful. They've got true art credibility and a social community approach that make for an enormous growth combination" said Rob Solomon, Venture Partner at Accel Partners and former President & COO at Groupon.
Of the launch, cofounder Taj Forer said, “We believe the timeless tradition of art as storytelling is vital to the human experience. For years, my co-founder Michael Itkoff and I have sought to deepen Daylight Books readers’ connection to the world through innovative presentation of curated art and photography. However, print media’s limitations are mounting while digital audiences are growing. That said, most digital content is consumed like potato chips. With Daylight, we are providing digital audiences with the inspiring, compelling art content that they are hungry for. We strive to give audiences reason to take pause with the art, artists and moreover, join the conversation."
Daylight makes it easy to discover, enjoy, create and share contemporary art. Start exploring today at Daylight.co and be the first to access curated portfolios from leading artists and photographers.
Daylight is the intersection between subcompact digital publishing, the timeless tradition of art as human storytelling, and a new generation of digitally enabled consumers. This new venture is born out of the highly respected, art photography publishing brand Daylight Books, now celebrating it’s 10th anniversary. Through its various publishing endeavors, Daylight seeks to revitalize the relationship between art, photography and the world-at-large. Daylight is based in Hillsborough, NC.