Amscreen's automated thermal targeting will deliver themed Ford messaging to consumers upon arrival of rain, sleet, ice, snow, fog or when the temperature falls beneath 5 degrees.
(PRWEB UK) 5 March 2014
Global digital screen media provider Amscreen has today announced its latest campaign with car giant Ford that will see adverts screened when triggered by certain weather conditions. The motor brand will use a combination of automated thermal targeting and GEO+ technology to deliver two sets of hyperlocal content on a national scale across 1335 forecourt locations.
Amscreen's automated thermal targeting will deliver themed Ford messaging to consumers upon arrival of rain, sleet, ice, snow, fog or when the temperature falls beneath 5 degrees. The motor company will also be able to raise awareness of individual dealerships and drive footfall in store using Amscreen's Geo+ technology, which automatically identifies the location of each screen and features bespoke content within a 5-mile radius of dealerships.
The campaign was planned by Mindshare and bought by kinetic and also consists of National and Regional digital display, regional press and PPC support.
Jamie Lindsay, Amscreen MD commented, “We’re very excited about the latest Ford campaign as it combines two technologies to bring the most bespoke content to drivers in their specific area. We look forward to developing our relationship with Ford and creating more campaigns in the future.”
Amscreen is a worldwide digital outdoor advertising and screen solutions network reaching 60 million adults each week via 6000+ screens - it’s also the UK’s largest single portfolio of digital screen media. Amscreen focuses on reaching audiences in high dwell, close proximity environments helping to deliver millions of viewers every day across the UK, Europe and beyond. The partners and estates helping to deliver this audience include Tesco, Halifax, BP, Aral, Londis and WHSmith amongst others. The core estates Amscreen work within include Convenience, Forecourts, Travel Hubs as well as GP Surgeries throughout the UK.
Amscreen’s has seen recent rapid growth in both its advertising division and solutions division. Advertising networks are now present across 3 continents including countries such as Germany, Poland, Luxembourg, Switzerland, Austria UAE, Australia and Kenya amongst others. The Solutions division provides both back of house and front of house messaging which is helping businesses to more effectively engage both staff and consumers in store helping to drive point-of-sale purchases.
For more information on Amscreen, visit http://www.amscreen.eu.