While other online reservation, marketing, review and coupon sites are supposed to be building restaurant business, they are actually eroding a restaurant's own brand by usurping the restaurant's Google rankings with their own brand.
Austin, Texas (PRWEB) March 06, 2014
RestaurantConnect™ – an innovative Restaurant Management System Company today announced the release of its BrandManager software. Building on its “restaurateur first” approach, RestaurantConnect will provide restaurant owners and managers an online tool that will bring social media and marketing management under one roof and deliver greater control over brand reputation.
According to a Cornell Center for Hospitality Research (CHR) roundtable held in July 2013, brand management is a steadily growing problem for restaurants. The roundtable identified three factors driving the problem:
- demanding customers
- intensifying competition, and
- increasing influence of social media.
Adam Christopher, CEO and co-founder of RestaurantConnect says the growing body of third party software only adds to brand management problems. “Unfortunately, third party vendors put their own brands first and foremost above their restaurant clients; their business models depend on it,” said Christopher. “While other online reservation, marketing, review and coupon sites are supposed to be building restaurant business, they are actually eroding a restaurant’s own brand by usurping the restaurant’s Google rankings with their own brand. And that’s just the start of it.”
To counteract restaurant’s brand erosion, RestaurantConnect developed BrandManager. The technology is part of its continued expansion of management tools that operate more like white label restaurant products (or close to them) versus a third party offering that stands between the restaurant and its own customers.
BrandManager offers an enticing combination for restaurants that want to move beyond the disjointed approach to building a restaurant brand. Complete interconnectivity with a restaurant’s reservation and management system lays a strong foundation for widespread control of brand reputation. By adding RestaurantConnect’s BrandManager software, restaurants will have:
- Better accuracy in customer input – eliminate dropped data or data inconsistencies by keeping customer information in one interconnected system
- Better reputation management – keep an ear to the ground on people socially sharing about their restaurant or their competitors
- Better visibility within social media – puts restaurants in a position to steer social media conversations around their brand
“RestaurantConnect is blazing a new trail with its technologies,” explained Christopher. “Eventually, the restaurant industry will embrace our ‘restaurateur first’ product approach because it protects restaurant revenue and streamlines operations.”
RestaurantConnect offers an all-in-one restaurant management system at a fraction of the cost. Built by a restaurateur who is a culinary school graduate and former partner in a highly regarded restaurant advisory firm, RestaurantConnect was formed by Adam Christopher. Having been directly involved in restaurant operations in more than 23 U.S. markets and also the U.K., Christopher originally developed the management technology for in-house fine dining restaurant use. RestaurantConnect technology now provides restaurant operation solutions from a restaurant operator’s perspectives and needs. For more information, please visit http://software.restaurantconnect.com.