Creating effective recruitment materials for colleges is just like cooking: the right ingredients need to be added and mixed at the right time...
Austin, Texas (PRWEB) March 10, 2014
TWG Plus, LLC is proud to release the College Admissions Cookbook. The Cookbook represents the findings of a survey of approximately 1000 prospective college students. The study found that college-bound students take a selfie approach in their view of the marketing communications sent by the colleges and universities which they are considering.
Through direct surveys with college-bound students, students were asked about their perspectives of recruitment tactics used by colleges and universities. The findings of the study suggest the proper mix of recruitment strategies and practices to maximize recruitment time and investments. Dr. James Vineburgh, Director of Research at TWG Plus and the study author, stated, “Creating effective recruitment materials for colleges is just like cooking: the right ingredients need to be added and mixed at the right time. It is also best to keep it organic. Prospective students don’t want to see staged images of smiling students studying under the sprawling tree on the quad!”
About TWG Plus:
TWG Plus is a full-service higher education marketing company located in Austin, Texas, and Charlotte, North Carolina. With a portfolio of services from student search and publications to branding, research, and social media consultation, the TWG Plus Educated Marketing approach combines data, strategy, and creativity so that colleges and universities achieve optimal results in their marketing efforts. For more information visit http://www.twgplus.com.
For additional information or questions about the study, please contact:
Dr. James Vineburgh