TFI Envision, Inc. Develops "Keep Your Engine NAPA® Happy" Campaign

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Standard Motor Products, Inc. selected TFI Envision, Inc. to design and develop a consumer education program for NAPA® (National Automotive Parts Association) to address the “Check Engine“ light issue.

“Keep Your Engine NAPA Happy” window cling posters

Imagine you are driving home and suddenly your “Check Engine“ light comes on without warning or explanation. You get that sinking feeling and don’t know what to do.

Standard Motor Products, Inc. selected TFI Envision, Inc. to design and develop a consumer education program for NAPA® (National Automotive Parts Association) to specifically address this issue.

TFI Envision wanted to change that sinking feeling by changing the meaning of the light. TFI Envision developed the “Keep Your Engine NAPA Happy” campaign idea and logo, transforming that scary “Check Engine” light into a positive reminder that NAPA Auto Parts Store can help you take care of your car and keep your engine happy.

The glowing logo was created to quickly identify that NAPA Auto is the destination for all things related to vehicle maintenance and repair.

The program included oversized window cling posters that are clearly visible when driving by the NAPA Auto stores as well as counter mats and counter cards.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.

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Liz Ball
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“Keep Your Engine NAPA Happy”counter cards