John Connolly, a New York advertising expert, has compared the incredible impact of taking this kind of ad space to buying television commercials during the Superbowl.
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Wesley Chapel, Fl (PRWEB) March 14, 2014
Everyone loves the story of an underdog who grabs headlines through hard work, creativity and a passionate drive towards success. With author Willie L. Stewart and his surprise hit independent novel “taRNished” you get all that and more. The latest sign of Stewart's willingness to think outside of the box to promote taRNished is being seen by millions of people in New York today. taRNished is on a multi-million dollar Times Square Billboard!
When most people think of Times Square Billboards, they think of the biggest names in business and marketing. Target, Coca-cola and M&M's are a few examples and the latest hit movies like “300: Rise of an Empire. Now, the ragingly popular serial-killer fiction novel taRNished can be counted among them. Independent publishing has finally hit the big time and Stewart had the drive and vision to put it there.
The impact of an independent novel's cover being featured on a Times Square Billboard shouldn't be understated.
John Connolly, a New York advertising expert, has compared the incredible impact of taking this kind of ad space to buying television commercials during the Superbowl. He also commented, “There’s absolutely no doubt in my mind the most valuable billboard real estate space in New York City is in Times Square.”
Achieving this breakthrough, is just the latest for taRNished, an independent novel that's also has had a popular rap song and video created in support of the book. Both were considered “firsts” and have already won Stewart and taRNished their place in pop culture and hip hop history, being described as “groundbreaking” by some of the biggest names in urban media. Stewart has created the term "new media synopsis". He describes this as utilizing all forms of unconventional entertainment to tie into book marketing. He states, "I wanted more than just a book trailer. I want to reach people in the mediums they are paying attention to and then drag them into my world. The Editor-in-Chief of The Hype Magazine asked in an article, "will hip hop read again," and I say they never stopped but have been waiting to be engaged on a higher level."
The novel's main character Dale RN, also has his own blog and Twitter account as another example of Stewart's cutting edge marketing. Marketing for an incredibly well written book with a compelling message, that's receiving great review after great review, is rarely seen as a whole with indie authors.
Emily Davis, a Chicago blogger who read taRNished, said, “I thought I'd just read a few chapters and get some rest. No way! I couldn't put taRNished down. Absolutely, my favorite novel of the year and my favorite new author. I can't wait to see what happens next with Dale RN! I've been telling all my friends about it too. I'm hooked.” http://www.amazon.com/taRNished-A-SERIAL-KILLER-REVEALED-ebook/dp/B00HNW8WTO
taRNished tells the tale of a charismatic serial-killer nurse who tends to his diabolic trade within the health care industry. This is an area where Stewart has direct inside experience. In addition to being a best selling independent author, Willie L. Stewart is also a long time Registered Nurse, which has given him a unique perspective and ability to deliver a story that's as chillingly realistic as it is entertaining.
If you were in Manhattan you witnessed Stewart making history today with taRNished on the Reuter’s billboard in Times Square. You could not miss the sign that is over 24 stories high and 7400 square feet, making it one of the largest digital billboards in the world!
Find out more about the new dynamic novel by this dynamic new author by visiting the book's blog and in a unique twist, engage with the book's lead character Dale via social media networks as http://twitter.com/DaleTarnished or http://www.facebook.com/DaleTarnishednovel.