Chicago, IL (PRWEB) March 19, 2014
SourceLink, an industry-leading database marketing services firm and statement solutions provider, announces today the release of a comprehensive whitepaper outlining marketing predictions for 2014, as identified by ten industry experts.
Over a series of extensive interviews, SourceLink’s Marketing Department compiled the trends, strategies and insights from leading authorities at Direct Marketing News, Xplor International, MarketingProfs, Fast Company and eMarketer, along with digital strategists from marketing agencies InterlinkONE, BIMM Direct and SourceLink. Their thoughts and predictions culminated into a series of 12 articles, which were culled down into an all-inclusive whitepaper. The individual articles were initially published through the SourceLink blog, and are now collected in this whitepaper.
Key trends outlined in the whitepaper are: customer-centric marketing, the advancement of customer intelligence, emerging technologies such as augmented reality, personalized video and wearable technology, as well as the interconnectedness between Marketing and IT Departments. Additionally, major trends from 2013 - Big Data, mobile technology and the evolution of social media – are given new life with how other technologies impact these disciplines, and how they are evolving synergistically alongside other trends.
“After extensive research, we chose ten industry experts that we felt aligned with the future vision of marketing, and with SourceLink’s evolution as a company,” said Cathy Crone, SourceLink’s Corporate Marketing Director. “This project became a labor of love for our team, and the feedback we’ve received from those interviewed and other industry sources has been wholly positive. We hope this collection will serve as a valuable resource to our clients and to the industry as a whole.”
SourceLink, a top-five ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit http://www.sourcelink.com.