Bitrex Bitterant Celebrates National Poison Prevention Week With the “Bitrex Extreme Taste Challenge”; Participants Taste the Bitterest Stuff on Earth

In celebration of the 2014 National Poison Prevention Week March 16-21 Market Actives, LLC announced the “Bitrex® Extreme Taste Challenge” to help parents learn about safety. Participants are challenged to taste Bitrex, recognized by the Guinness Book of Records as the most bitter substance known, which is used to make household, automotive and garden products safer by making them taste horrible to children and pets.

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Portland, Ore. (PRWEB) March 19, 2014

In celebration of the 2014 National Poison Prevention Week March 16-21 Market Actives, LLC announced the “Bitrex® Extreme Taste Challenge” to help parents learn about safety. Participants are challenged to taste Bitrex, recognized by the Guinness Book of Records as the most bitter substance known, which is used to make household, automotive and garden products safer by making them taste horrible to children and pets. Bitrex Taste Kits and poisoning prevention information for your organization are available via http://www.MarketActives.com.

The Bitrex Extreme Taste Challenge is designed to raise awareness about poison prevention and get parents to add the Poison Control Center number into their cell phones: 800-222-1222.

“Education is the key to poisoning prevention,” says Dr. Christina Gong a mom and veterinarian in Portland, Ore., “and the awful bitter taste of Bitrex can help teach parents to remember safety and the importance of Poison Control Centers for the safety of their children and pets.” The Humane Society supports the use of this chemical in antifreeze and in 17 states laws require it to prevent human and pet poisoning.

Market Actives is confident everyone that tries the Bitrex Extreme Taste Challenge will not forget the experience and to call 1-800-222-1222 in a poisoning emergency. The Poison Control Center system is a free public health service that saves lives and saves millions of dollars in reduced emergency room visits.    A full list of poison prevention safety tips can be found at http://www.aapcc.org/prevention/.

According to the American Association of Poison Control Centers: “In 2012 (latest reporting year), the Poison Centers logged over 3,000,000 calls including 2,200,000 human exposure cases, almost 100,000 animal exposures and over 1,000,000 information calls.” The most common poisoning exposure reported is cosmetic/personal products. The Top Alerts the Poison Centers are reporting are: Bath Salts (a synthetic drug); Laundry Detergent Packets and Carbon Monoxide. The ASPCA pet poisoning hotline is 888-426-4435.

Market Actives challenges everyone to taste Bitrex and support your Poison Control Center. Get a Bitrex Taste Kit and challenge parents, friends, teachers, principals, safety organizers, celebrities, politicians and reporters to try Bitrex. It’s an experience no one will forget and, as chocolate is the only thing known that cuts the taste, there is a bittersweet ending.

About Market Actives, LLC & Bitrex:

Market Actives, LLC supports poison prevention and education as the exclusive US distributor of the bitter safety additive Bitrex®. For over 20 years Market Actives has championed the concept of adding Bitrex® to household, automotive and garden chemicals to help prevent poisoning and has supported poisoning prevention efforts.

The bitterness of Bitrex creates a natural reaction to stop eating and/or spit out substances perceived as harmful. Just like the smell added to natural gas, Bitrex provides a warning that humans naturally find offensive. Bitrex has no smell and does not affect the performance of products it is added to. Leading companies like Cutex Brands, S C Johnson, Bayer CropScience, The Scotts Company, John Deere and Wal-Mart use Bitrex in their products.

Bitrex technologies contribute to the safety of humans and animals by helping prevent:

  •     Ingestion of household products like nail polish remover and antifreeze
  •     Ingestion of biofuels and other ethanol denaturing
  •     Lead paint poisoning in lead-encapsulant coatings
  •     Pets and farm animals chewing themselves, objects and plants
  •     And Bitrex even helps nurses, firemen and first responders with Respirator Fit Testing
Bitrex was discovered by and is a product of Macfarlan Smith, a 200 year old pharmaceutical firm in Edinburgh Scotland, a Johnson Matthey Company. Bitrex supports consumer safety education efforts worldwide including the UK’s Child Accident Prevention Trust, The German Green Cross and French Instiut Prevention Accidents Domestiques.

Macfarlan Smith developed validated Bitrex Human Taste Test Protocols accepted by major brands and government agencies worldwide. These tests for toxic products determine Bitrex dosage requirements and ensure appropriate use. Products bearing the Bitrex registered trademark have undergone this testing at independent laboratories.


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Celebrate National Poison Prevention Week with the Bitrex Extreme Taste Challenge