Washington, dc (PRWEB) April 03, 2014
Effective May 1st, 2014, the Consumer Research and Beauty Product Testing division of the Beauty Company will operate under The Benchmarking Company, a sister firm to The Beauty Company. The Beauty Company has begun to transition these divisions to The Benchmarking Company, as well as management of its PinkPanel™ (the largest panel of its kind in the US) and creation of The PinkReport™.
The research unit is a multi-million dollar division of The Beauty Company. The following service areas will transition:
1. Qualitative and Quantitative Consumer Research
2. Beauty Product Testing
“The Beauty Company has been bringing our award-winning brand and product strategy to the industry for almost a decade now,” noted Beyer. “I truly love this category and this move allows me to narrow my personal focus to providing strategic brand and business consulting to beauty brands. I take great pride in knowing that brands that have come to me for consumer research, industry reports and product testing will experience the same exceptional results with The Benchmarking Company.”
The Benchmarking Company is based in the metro Washington, DC area with a West Coast location in San Diego, which will provide clients on both coasts with the creative, strategic and personal service they experienced with The Beauty Company. The Benchmarking Company is run by long time research professionals Jennifer Stansbury and Denise Herich, each of whom have worked with The Beauty Company and in previous ventures owned by Alisa Beyer, its Founder and Creative Director.
Alisa will serve on The Benchmarking Company’s Advisory Board moving forward.