OEMOffHighway.com Site Redesign Boosts Average Visit Duration by 70%

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The fully re-engineered OEMOffHighway.com scored a major win with its audience of engineers, purchasing managers and corporate leaders of OEM product development teams who stayed on the site 70% longer and viewed 94% more pages per visit (Google Analytics comparison of the first two months of 2014 with the same period in 2013).



OEMOffHighway.com's new responsive design and streamlined navigation resulted in visitors staying 70% longer and viewing 94% more pages per visit.

In a major technology leap, OEMOffHighway.com combined responsive website design, streamlined navigation and dynamic page loads to boost engagement with product development team members at mobile off-highway and heavy-duty on-highway original equipment manufacturers (OEMs).

The site has long lead the industry with its delivery of news and economic trends, as well as its industry-first online Component Directory, which allows OEM product design teams to quickly search for components, products and services in 23 categories.

“When the online world announced responsive design to optimize content delivery on desktop and mobile platforms, we were ready to take it head on,” said Michelle EauClaire-Kopier, editor and associate publisher of OEM Off-Highway magazine and website. “The site’s sleek, simplified design translates from computer to phone by automatically adjusting content to fit the visitor’s device.”

Executive Vice President, Kris Flitcroft, commented, “A mobile-friendly site is especially important for the growing number of visitors using those devices. OEMOff-Highway.com has seen a 69% increase in visits on smartphone and tablet devices in the last year.”

OEMOffHighway.com organizes content into specific navigation channels: engine, drivetrains, fluid power, electronics, operator environment, green & hybrid, design & manufacturing, trends & analysis, and Component Directory.

Advertisers are pleased with the site’s dynamic page loads, which assure that advertisements load only when they can be seen by site visitors.

About OEM Off-Highway
A Cygnus Business Media brand, OEM Off-Highway magazine and OEMOffHighway.com deliver the latest news, hottest products and emerging technologies to product development team members at mobile off-highway and heavy-duty on-highway original equipment manufacturers (OEMS).

As one of America’s top business-to-business media companies, Cygnus Business Media reaches millions of professionals annually and leads the way in providing targeted content to top decision-makers and organizations.

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Sue Fritz
Cygnus Business Media
800-547-7377 Ext: 3333
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