New York, NY (PRWEB) March 20, 2014
LeadsCouncil, the association dedicated to furthering education, best practices, and trust in the lead generation vertical, has released the first annual Insurance Benchmarking Report. The report was produced in partnership with leading online lead generation company and LeadsCouncil member, Bankrate Insurance. The report highlights the trends of insurance lead buyers across the country about their lead buying practices, budget trends, and use of third party lead generators.
“We are very excited to release the first annual Insurance Benchmarking Report and are delighted at the results of the survey. The report takes a look at the ever changing and complex world of insurance marketing from the advertisers point of view. Our goal at the LeadsCouncil is help provide insights that can help advertisers and marketers better navigate the lead generation ecosystem and we think that this report provides an excellent piece to the puzzle, “ said Michael Ferree, Director at the LeadsCouncil.
The report answers the following questions:
- Are insurance lead buyers looking to increase their budgets from 3rd party vendors in 2014?
- What lead channels provide the highest quality of leads?
- How well do buyers contact their leads?
- Is the quality of leads increasing or decreasing from year to year?
“Bankrate Insurance was delighted to partner with LeadsCouncil to create this inaugural report. Having made industry-leading investments over the past 6 years to create an improved insurance lead market place, this report helps us understand the current perception from the insurance industry’s perspective, and enables us to focus our continued investments in improving quality in the right places,” added Scott Axcell, VP Marketing for Bankrate Insurance.
To access the complete 2014 Insurance Benchmarking Report please visit:
LeadsCouncil is the first independent industry organization dedicated strictly to advancing online lead generation. LeadsCouncil members include lead buyers, lead sellers, technology solutions providers, and investment professionals with a passion for lead generation industry. The group focuses on best practices, research, education, and networking to provide a more transparent and effective marketplace for online lead generation.
For more information about LeadsCouncil, visit http://www.leadscouncil.com.
About Bankrate Insurance
Harnessing the power of the NetQuote, InsureMe, and AgentInsider brands, Bankrate Insurance is at the forefront of industry efforts to improve the insurance lead market place for carriers, agents and consumers. Over the past 6 years, Bankrate Insurance has made significant investments in companies and technologies which seek to drive up the quality and consistency of insurance leads.
With millions of people now shopping annually for insurance online, it is our ongoing mission to find and match these targeted, pre-qualified and ready-to-buy consumers with agents and carriers looking to grow their businesses.
Bankrate Insurance is part of Bankrate, Inc., a publically traded company on the NYSE, ticker symbol RATE.