Berlin, Germany (PRWEB) March 31, 2014
Since its founding in 2004, Liana has developed innovative SaaS-based software for professionals in marketing and communications. The software enables and optimizes diverse solutions for both marketing and PR and provides tailored SaaS for each client, regardless of size. Liana’s “Marketing Cloud” is a complete toolset for managing digital customer relationships. PR Cloud products offer media and online monitoring services as well as do-it-yourself press release distribution services via database.
Revenue for Oulu, Finland-based Liana soared 30% in 2013 and sales for the first two months of 2014 are already exceeding that pace of growth. The company is actively recruiting and already serves over a thousand accounts, including leading brands such as Toyota, Johnson&Johnson, Range Rover, PWC, Blackberry, Canon and SAP.
Expansion into France and Germany this year follows the opening of sales offices in Dubai and Moscow in 2013. Both of those operations have demonstrated accelerating growth.
”The markets of digital online-based marketing and communications cloud services are growing especially in Central Europe. Finnish companies are considered reliable and have a good reputation, which works to our advantage.” says Paavo Vasala, the president of the board and one of the founders of the company, who is responsible for establishing new companies abroad.
”I have never seen such a favorable opportunity for globalization as we have now,” Vasala adds. “Thanks to cloud services and software innovation, we can use the internet to cost-effectively export our specialized products, efficiently serving customers regardless of where they wish to sell and operate their businesses.”