Infomedia’s Auto PartsBridge making a big difference for KIA Canada dealerships

Share Article

Excellent results show dealerships selling more genuine parts when using the Auto PartsBridge program.

Auto PartsBridge™

Our technology offers OEMs unrivalled accuracy, transaction speed and the flexibility to implement their wholesale parts programs.

Global automotive industry solution developer, Infomedia Ltd (ASX:IFM) announced that it has launched its innovative Microcat® Auto PartsBridge® (APB) solution to KIA Canada dealerships and their associated body shop customers. The introduction of APB supports KIA’s certified wholesale parts program which is designed to make KIA dealerships more competitive against aftermarket parts suppliers. With the launch now taking place across Canada, excellent results from early adopters are encouraging, showing dealerships selling more genuine parts when using the APB program.

Auto PartsBridge is the most comprehensive online parts ordering system available today, connecting genuine parts departments with their body shop customers. Powered by Infomedia’s industry-leading Microcat® Electronic Parts Catalogue (EPC), APB is an innovative B2B solution that combines a deep understanding of parts selling processes with best-in-class IT expertise and systems integration. APB is successfully helping KIA dealerships and their body shop customers drive business efficiency and improve profit margins by increasing genuine parts sales. Body shop operators can also submit lists of aftermarket parts that would normally come from non-OEM sources. By using APB’s sophisticated pricing system, dealers can calculate competitive offers to gain OEM parts business and convert non-OEM intentions to OEM parts sales.

Infomedia CEO Andrew Pattinson said APB has been developed to respond to the evolving operational and competitive challenges faced by franchised dealerships. “We have leveraged our industry knowledge to convert complex multi-step ordering processes into fast, single click transactions,” Mr Pattinson said. “APB increases genuine parts sales, improves productivity and reduces cycle times for body shop customers.”

“In addition to benefits for dealerships and body shops, there is also a direct benefit for KIA vehicle owners. They’re now more likely to have original KIA parts fitted to their vehicle in the event of damage, which helps protect the residual value of their asset,” added Mr Pattinson.

Karen Blunden, CEO of Infomedia Americas said: “The success of Auto PartsBridge for KIA Canada in just a few short months has been a real source of pride for our organisation. We’re honoured to be part of a program that supports a higher level of collision repair, improves customer satisfaction, and provides greater efficiencies. KIA Canada is a valued partner who, once again, demonstrates their progressive and industry leading approach in working with their dealers to ensure their customers experience the value of genuine parts as a result of repair.

“Our technology offers OEMs unrivalled accuracy, transaction speed and the flexibility to implement their wholesale parts programs. We’re helping transform core parts ordering processes to make dealership and body shop operations faster, smarter and more competitive,” Ms Blunden added.

About Infomedia

Infomedia Ltd is a publicly-listed company on the Australian Securities Exchange (ASX symbol "IFM"). It is a leading supplier of information solutions to the parts and service sector of the global automotive industry. Infomedia’s business solutions are currently used each business day by over 147,000 dealership personnel. They are produced in more than 30 languages and at work in 186 countries. Their powerful search functions and intuitive, user-friendly interface helps boost efficiency, profitability and customer retention for genuine OEM Parts and Service Departments.

Infomedia’s Electronic Parts Catalogues (EPCs) allow dealers to quickly identify replacement parts manufactured by the world’s leading automotive companies. The Company is also utilizing its technology and expertise to produce EPCs for other industries such as industrial equipment.

Superservice™ is the new brand family for the Company’s unique solution suite of robust online solutions. These include: Superservice Menus, Precision Service Quoting; Superservice Triage, Multi-point Inspection; Superservice Insight, Customer Satisfaction Surveying; Superservice Connect, Self-service Appointment Booking and Quoting, and Superservice EPC, Microcat LIVE. Full product line information can be found at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Peter Petrovski
Visit website