Discuss.IO Releases Interceptor to Enable Hybrid Quant/Qual Market Research

New Interceptor Tool Enables Hybrid Quant/Qual Market Research Discuss.IO enables clients to conduct live interviews from survey respondent and social media recruiting.

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Seattle, WA (PRWEB) March 25, 2014

Discuss.IO announces the release of Interceptor, a browser-based scheduling tool designed for qualitative market research. Interceptor allows researchers to recruit live webcam respondents from surveys, social media and market research online communities (MROCs). Researchers simply define when they are available to conduct interviews and add a link to their survey or social media page. Interceptor automatically manages scheduling, logistics, and incentive management. Each respondent will answer screening questions including a video response question using their webcam. Video responses are available in advance of the interview session for review by the researcher. This ensures that researchers are interviewing high quality articulate respondents.

Discuss.IO also provides free transcriptions of video-recorded market research discussions. The recorded video is accessible from within the client’s Discuss.IO account approximately one hour after the research interview is concluded. The keyword-searchable text transcript of the session is synchronized to the video transcript. The playhead automatically jumps to the corresponding section in the video when you click on a word or phrase in the transcript. This makes it easy to locate and create clips of a particular portion of the research session. Within our ClipMaker tool, video clips may be sequenced together into video highlight reels which can be shared or downloaded for presentations.

According to Discuss.IO founder Zach Simmons, “The fundamental problem with real time focus groups and IDIs is that 95% of audience is acquired in a back and forth, manual process which leads to errors and more costly sampling. By developing Discuss.IO to be agile and adaptable, we are able to harness the right audiences precisely at the moment our clients need them.”

At a fraction of the cost of traditional online alternatives or in-person interviews, Discuss.IO webcam discussions are a powerful, quick, and affordable way to deliver direct, nuanced consumer insights. Jim Longo, Discuss.IO founder, said, “current vendors offer scheduling services as expensive add-ons costing thousands per project. We are providing Interceptor as a free solution to the challenges of tighter budget constraints and shorter deadlines."

To learn how of online qualitative data collection can jumpstart your agile market research needs, contact Discuss.IO for a free demo.

Discuss.IO is a revolutionary online qualitative market research tool that leverages webcams and crowdsourcing to deliver accurate, cost-effective, on-demand consumer data to marketing decision makers. By powering real-time research conversations with targeted samples drawn from a worldwide panelist population of millions, Discuss.IO can begin generating usable data within minutes. At a fraction of the cost of traditional online alternatives or in-person interviews, Discuss.IO webcam discussions are a powerful, quick, and affordable way to deliver direct, nuanced consumer insights on a variety of market research topics: ad testing, brand and segment exploration, packaging design, product development and optimization, and web concepts.

Please visit http://www.discuss.io, email info(at)discuss(dot)io, or call 866.557.6716 for more information.


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Qualitative Research Intercept Qualitative Research Intercept

Qualitative Research Intercept