Optimal Web Consultants Unveils Their New Brand and New Website

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In January, Optimal Web Consultants, Inc. rebranded themselves as Optimal Digital Marketing to encompass their expanding internet marketing services and launched a new website to support the rebrand.

Optimal combines the best of traditional marketing and web shops to form an essential marketing hybrid needed to compete in the ever-changing marketplace. They focus on effectively integrating purposeful marketing strategy into websites and online marketing campaigns.

Their site educates Wisconsin and midwest businesses on custom website design and development and their new Optimal Marketing System (OMS).

OMS is a holistic system that integrates all parts of the digital marketing funnel to deliver results focused on conversions, not merely search ranking. It includes Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Remarketing, Content Strategy & Marketing, Pay-Per-Click (PPC), Social Media Marketing, and more.

“Focusing only on a single piece of digital marketing is ineffective and limits ROI,” said Brandon Wentland, President and Creative Director of Optimal Digital Marketing. “That’s where OMS shines. It encompases a diverse marketing portfolio to deliver sustained results.”

Instead of relying on guesswork, Optimal relies on objective analytical data to guide their marketing strategy.

“CRO is all about turning browsers into buyers,” said Erik Kielisch, Optimal’s Content Strategist. “Most websites are leaking money, and we use data and research to determine how to fix the problem.”

Headquartered in Appleton, Wisconsin, Optimal has rapidly grown from a few full-time employees a year ago, to 12 full-time employees today...and they’re actively looking to hire more.

Their team designers, developers, writers, analysts, project managers, and creative directors are dedicated to helping companies thrive with their expertise.

For more information on the internet marketing services of Optimal Digital Marketing, and to see their work, please visit http://optimal-marketing.com.

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Erik Kielisch

Brandon Wentland
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