Alexandria, VA (PRWEB) March 25, 2014
New research carried out by cross-browser extension firm Besttoolbars in February 2014 has revealed has revealed that there is a tangible correlation between custom search extensions and increased search volume. It also suggests a strong link between custom extensions and improved user loyalty rates.
Valery Kuznetsov, Key Projects Manager at Besttoolbars said, “We have been studying the relationship between extensions and desirable actions such as search traffic volume and user loyalty extensively over the course of the last 12 months. Using data accrued from our work with many clients, we have been able to discern clear end user patterns. Two of the most interesting findings from this study is that there is a definite causal link between a company’s use of custom search add-ons, as provided by our cross browser extension development service, better search volumes and increased user loyalty.”
Many search engines now use custom add-ons built using Besttoolbars’ cross-browser extension development framework. The add-ons are shown to deliver improved volumes of site traffic and make the brand sticker for users, increasing return visits and their overall brand loyalty.
A custom search add-on created using browser add-on development provides end users with a range of reasons to stick with the company including convenient web searching from their browser toolbar. Once installed, the custom add-on has numerous brand building functions, including the ability to provide a constant reminder to the user via their standard and preferred browser.
One of the functions thought to relate directly to increased user loyalty is the richer site interaction functionality – all custom search add-ons developed through Besttoolbars are desktop apps that integrate seamlessly, enriching the search experience instantly. Add-ons can also include high impact video, audio, and text message communications as well as special offers, promotions, and relevant news items, all of which are sent directly to the users´ desktop. As well as these communication benefits, the custom search add-on provides detailed statistics on user searches and other search activities. This insight into customer habits can be used to drive further interactivity and loyalty with offers and communications customized to the user’s preferences.
To find out more about Besttoolbars and its how its cross-browser extension development can be leveraged for increased search traffic and user loyalty, please visit:
About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.