Businesses Must Adapt Their Marketing to Device-Hopping, Says Mailify; Smart Devices Need Smart Email Marketing

It’s a tale of 2 halves: staggeringly, over half of marketers aren’t designing their emails to render differently on mobile devices, but nearly half of all marketing emails are opened on mobile devices.* So, it’s time for businesses to get smart about smart devices with Mailify, a new easy-to-use newsletter software.

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http://www.mailify.com/

Mailify's easy-to-use email builder with responsive design

“People are switching between devices and your marketing emails need to be able to do the same thing.”

New York, New York (PRWEB) April 03, 2014

Mailify, is a new arrival on the email marketing landscape. This software allows anyone to get their newsletters looking great, mobile-optimized and out the door. It’s easily accessible with a streamlined interface and comes with the convenience of Cloud technology. And with a freemium version with an unlimited number of subscribers, Mailify is ready to shake things up.

“People are switching between devices and your marketing emails need to be able to do the same thing.” said Carol Stott, International Product Manager at Mailify “We’re excited to be working on a responsive newsletter software so businesses have automatically adaptive design. There’s a real need to send better, rather than just send more.”

Easy-to-use email builder, responsive design - You mailed it!

There’s no need to know how to code HTML to create a newsletter, simply drag and drop sections, add text and images. The layout is automatically adjusted for multiple screen viewing. More than one hundred free templates and color themes are available to customize the design. Built-in social media buttons, such as Facebook and Twitter increase the message’s reach. Previews are available across the different in-boxes of email clients.

To compare different newsletters and know what works best, Mailify has A/B split-testing: the sending of two emails to a small sample of the subscribers, with a roll-out of the winner. Coordination between different offices is possible thanks to its Cloud technology; users can easily save and share campaign information. And Mailify is a desktop application, so you don’t need WIFI. It’ll come along, whatever, wherever.

Mailify offers a professional Routing Service to make sure campaigns don’t get classed as spam and instead get to customers. Mail it and then track the results: know who clicked, when and where, Google Analytics integrated.

Only pay for what's sent
Businesses can have an unlimited number of contacts and vary the number of emails sent per month, by level of activity. As instead of paying by number of subscribers, businesses pay by number of emails sent. Mailify will be available as a freemium, in affordable pay-as-you-go monthly subscriptions and in yearly prepay packages.

Get ready to reboot email marketing
Email consistently has the highest add-to-cart rate, average page views and conversion rates of all channels. Mobile and tablets have forever changed email marketing. Mailify allows businesses to adapt to this change: quickly, simply and beautifully.    

Mailify will be launching its beta version very soon. For a limited period, it’s possible to request a free private beta invite and get notified when it’s launched at: http://www.mailify.com. For further information contact carol(at)mailify(dot)com or call (212) 519-9931.

About Mailify
Mailify is based in New York. A small start-up team of enthusiastic individuals, passionate about making life easier, at least for newsletters.

Contact information: Mailify, 1745 Broadway, New York City, 10019. Phone: (212) 519-9931

  • Sources: MarketingSherpa email marketing benchmark survey 2013 and eMarketer, “Mobile takes an increasing share of e-mail opens,” July 30, 2013.


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