According to the article, it is a misconception by many that telemarketing is no longer effective and that its time as an impactful tool for businesses has vanished.
Seattle, Washington (PRWEB) March 28, 2014
Sound Telecom, a national call center with US-based agents, has constructed a thorough document titled The Three Necessary Components for Successful Telemarketing Campaigns. The piece dives into each of the three components to explain the exact steps that need to be taken for a telemarketing program to be productive. Not only does it explain what realistic expectations of a campaign should be, but it also states that having the right target market and getting proper feedback are equally important.
According to the article, it is a misconception by many that telemarketing is no longer effective and that its time as an impactful tool for businesses has vanished. Instead, the author, (Brian Gabriel) argues that so long as the three main components are in balance, properly understood, and well executed, telemarketing is still a very viable way for companies to generate leads, set appointments, do research, register people for events, and more.
The guide to successful telemarketing also breaks down the differences between business-to-business and business-to-consumer programs. It shows a graphics for cold call metric progression for both types of initiatives while explaining the main differences so that businesses who consider a telemarketing approach have an understanding of the true nature of these types of undertakings.
Gabriel even covers value statements and initial pitches to callers that will establish interest in 15 seconds or less. He claims that the most important things to understand about a target audience is knowing their unique needs, knowing how to speak their business language, and knowing why they would use a product or service like the one being sold.
When asked what his inspiration for creating the guide to successful telemarketing was, he responded, “I was very excited to write this article about Outbound Telemarketing. Some industry experts are saying that telemarketing’s time has come and gone. But I speak with dozens of people each month who need and want telemarketing. I want to help educate people and let them know that results are out there.”
To read the full article, please view it here:
About Sound Telecom
Sound Telecom is a leading nationwide provider of 24-hour Telephone Answering Services, Contact Center Solutions and Cloud-based Phone Systems professionally serving customers since 1986 with USA based agents. For more information, please visit http://www.sound-tele.com.
About Brian Gabriel
Brian Gabriel is the Chief Operations Officer for Sound Telecom, a prominent twenty-seven year old call center outsourcer, and he is a frequent contributor to the Sound Telecom Blog, which is designed to impart useful information to businesses and entrepreneurs.
Andrew Tillery, Marketing Director