SHIFT Hires Google/AOL Alumna Kate Burns as Managing Director of Europe

Kate Burns will lead SHIFT’s European expansion and focus on driving global adoption for SHIFT’s Open Marketing Cloud.

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London, UK (PRWEB) April 02, 2014

SHIFT (, the leading marketing software company for social advertisers, today announced that it has hired former AOL Europe CEO, Kate Burns, as managing director of its UK and European operations. Burns will work to expand SHIFT’s European presence and drive market adoption of SHIFT’s Open Marketing Cloud, which provides tools for planning, advertising and analyzing social marketing campaigns for global brands across Facebook, Twitter and LinkedIn. She will be based in London, where SHIFT opened its first international office in September 2013.

“Expanding our international footprint and the solutions we provide marketers is one of our top priorities. Global advertisers are challenged with driving the right message to the right audience at a local, regional and global level. We’re committed to delivering technology that allows marketers to leverage the data and advertising solutions they need to reach their customer, wherever they are and at anytime,” said James Borow, Co-Founder and CEO of SHIFT. “Kate is the ideal leader to drive our international growth and adoption of SHIFT’s Open Marketing Cloud. As a proven digital veteran with deep experience in building successful European operations from the ground up, Kate will be instrumental in enabling SHIFT to provide new revenue opportunities to marketers.”

Burns brings nearly two decades’ experience working for the world’s largest and most successful digital brands. Most recently, she set up the EMEA operations for cross-device ad targeting startup, Drawbridge Inc. Prior to that she ran AOL Europe and led her team through a swift and successful business turnaround. An online advertising veteran, Burns joined Google as its first international employee, building its European operation from scratch - and eventually managing Region 1 as Director, UK, Ireland and Benelux.

“International advertisers are facing some of the same challenges as US advertisers. Consumers are spread across devices and channels, making it extremely difficult for marketers to engage with customers at scale and achieve their business results,” said Kate Burns, managing director of its UK/Europe at SHIFT. “I’m thrilled with the opportunity to join the SHIFT team and help global advertisers adopt SHIFT’s Open Marketing Cloud. With over two decades of experience in this industry, I look forward to working with global advertisers to leverage SHIFT’s Open Marketing Cloud to make smart, real-time decisions that help maximize their ROI across Facebook, Twitter and LinkedIn.”

Burns will be serving on the Innovation Jury at Cannes Lions, International Festival of Creativity, June 15-21, 2014, on behalf of SHIFT. To learn more about SHIFT and meet with the team at Cannes, please visit

SHIFT ( is the leading marketing software company for social advertisers. SHIFT’s Open Marketing Cloud provides solutions for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social advertising campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. SHIFT is a Facebook Strategic PMD, Twitter Ads API Partner and LinkedIn Sponsored Updates Partner. SHIFT is backed by Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, Baroda Ventures, Crosscut Venture Partners and DN Capital. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago, New York and London. For more information, visit


  • Corinna Pieloch
    Moxie Communications Group