Adobe DPS enables the ability to create an engaging Health Beat tablet publication that fits our needs and budget. — Chris Ernst, Vice President Marketing and Corporate Communications, El Camino Hospital
Walnut Creek, CA (PRWEB) March 31, 2014
El Camino Hospital has collaborated with Diablo Custom Publishing (DCP) to produce its latest magazine tablet application (app), Health Beat. The app represents the second in a series of apps produced by DCP for El Camino Hospital. Health Beat provides tips on healthy living from El Camino Hospital’s renowned medical staff.
The newest edition has interactive content about the latest medical advances, wellness advice and hospital services. The Health Beat magazine app offers access to important videos and interactive slide shows. The new release is free and can be found on iTunes.
Organizations located in the heart of the Silicon Valley are often early adopters of the innovative technologies that surround them. El Camino Hospital, known as the Hospital of Silicon Valley, mirrors the tech-savvy community it serves by offering state-of-the-art technologies and highly skilled staff dedicated to the well-being of local residents.
The hospital has always strived to maintain a close connection with the surrounding community. The El Camino Hospital Health Beat app, created on the Adobe Digital Publishing Suite (DPS) platform by DCP, helps fulfill that mission by providing the latest information on medical advances, wellness advice and hospital services.
The DPS platform was chosen because it provides DCP designers the ability to leverage existing work flows and assets. Content created for Health Beat’s print edition has been infused with interactivity, like slide shows and helpful videos, to keep readers engaged and informed.
“Adobe DPS enables the ability to create an engaging Health Beat tablet publication that fits our needs and budget,” says Chris Ernst, Vice President of Marketing and Corporate Communications, at El Camino Hospital. “Plus, we can include more content in the app than what fits in the print version. So it’s not just a repurposing of the same content; it’s an enhancement of the print edition.”
In addition to providing readers with healthy living tips, the Health Beat app is positioned to be a key tool for El Camino Hospital’s continued outreach to its community. The interactive content found in the app will be promoted across the hospital’s social channels and website.
About Diablo Custom Publishing
Diablo Custom Publishing (DCP), the Bay Area’s leading custom publisher, provides complete print, online and mobile custom publishing services to a diverse group of clients, including top-level organizations in the healthcare and higher education industries, as well as in arts and entertainment, sports, and technology. With over 30 years of experience and an award-winning creative team, DCP develops integrated marketing solutions that help companies communicate brand value, deepen customer loyalty and increase revenue.