Westborough, MA (PRWEB) April 02, 2014
Sigma7 Group announced today the launch of its newest social media management service: SoCoHound. The announcement is timed to coincide with Sigma7 Group’s Supporting Sponsor appearance at the 2014 Corridor Nine Open for Business Expo at the Doubletree Hotel Westborough on April 2, 2014.
The new service combines a number of service elements into a comprehensive offering that eliminates the shortfalls of most social media marketing services. The service begins with choosing the right social media listening and reporting tool to ensure finding the most important or influential conversations, adds highly-trained, live Brand Ambassadors (SoCoHounds) to quickly engage in those conversations, and builds in quantitative analysis to measure value. Advanced, pro-active marketing strategies may be added to the basic services for an even more robust marketing effort, with higher-value returns.
Sigma7 Group’s Director of Social Media, Mike Koshko, reminds his marketing peers (and their CFOs) that, “Many people and organizations claim to be ‘doing social media’, but without the ability to analyze the data and convert it into actionable information, we have no way of measuring the success of our efforts. This is a disservice to our industry and our financial partners.”
Ron Koshko, Sigma7 Group’s President decided to use the Corridor Nine event to officially launch the SoCoHound service, because this is Sigma7 Group’s first trade show as a Supporting Sponsor, and he believes the Massachusetts Route 9 businesses will agree with him about the state of social media marketing. “What our service does”, says Koshko, “is help business owners stop wasting time and money on social media initiatives that they really don’t understand and can’t measure. Our clients can find the social media conversations that matter most with keyword and sentiment searching, engage and influence the conversations by reinforcing positive comments or correcting negative comments or inaccurate information, and finally reap the benefits available from effectively managed social centric customer service.” Koshko adds, “And we can offer the service elements a la carte. If you just need a quality social media listening and reporting tool for a monthly fee, we can provide that. If you want to use your own Brand Ambassadors, rather than outsource to us, we can train your people.”
About Sigma7 Group:
Sigma7 Group is a privately-held company incorporated in Westborough, MA in 2013, consisting of an eclectic mix of seasoned IT and process executives in the social media and online marketing space. They provide high-value business solutions based on experience, best practices, and creativity. They believe that social media, when managed effectively, contributes measurable value to customer service, sales & marketing, product development, and operations. For more information, visit http://www.sigma7group.com or call Jeff Roberts at 508-403-0307 ext. 704