Starting this year, the Foundation will be producing videos of individual children in foster care who are waiting to be adopted. -Millie Qualls, Program Coordinator of the South Carolina Heart Gallery
Greenville, SC (PRWEB) April 07, 2014
The end of 2013 marked approximately one year since the South Carolina Heart Gallery Foundation has used a dedicated media campaign to support the work of the South Carolina Heart Gallery and helping find forever homes for children in foster care in South Carolina.
Thanks to a series of TV and online advertising and awareness campaigns, the Foundation’s impact on the Heart Gallery’s activities has been significant and incredibly exciting. Check out these numbers:
- The number of unique visitors to the SC Heart Gallery website increased from 70,777 in 2012 to 109,360 in 2013.
- The number of inquiries from individuals or families interested in adopting increased from 982 in 2012 to 1222 in 2013.
- The number of new SC families who initiated the adoption application process thru the SC Heart Gallery increased from 36 in 2012 to 73 in 2013.
Millie Qualls, Program Coordinator of the South Carolina Heart Gallery, says that the impact of the Foundation’s media campaign so far has been incredible but that she is looking forward to what will come out of 2014.
“In the past, advertisements funded by the South Carolina Heart Gallery Foundation have been designed for general awareness about adoption from foster care. But starting this year, the Foundation will be producing videos of individual children in foster care who are waiting to be adopted,” Qualls said.
“This is a platform for some of our waiting children to really tell South Carolina what they are looking for in an adoptive family. It will be exciting to see what kind of impact these videos have.”
Today, there are approximately 3,000* children in foster care. 660 are legally free for adoption and waiting to be matched with permanent families.
To support these new individual child videos, the South Carolina Heart Gallery Foundation is accepting donations on their website. Each video costs approximately $250 to produce and distribute. Donations can be made at http://www.schgf.org.
The South Carolina Heart Gallery Foundation supports the work of the South Carolina Heart Gallery, which is a collaborative program administered and supported by the Children’s Foster Care Review Board, Office of the Governor and the South Carolina Department of Social Services.
*3,074 as of March 12, 2014