“Jay’s modern journalism sensibilities and his many years of experience producing exclusive events for the connected entertainment industry is a perfect fit for Ayzenberg Group,” said Eric Ayzenberg, CEO and Chief Creative Officer, Ayzenberg Group.
Pasadena, CA (PRWEB) April 01, 2014
Ayzenberg Group, one of the largest independent full-service agencies on the U.S. West Coast, today announced that Joakim “Jay” Baage has joined the agency as Executive Director effective immediately.
Jay Baage will oversee the day-to-day operations for the [a]List Daily in-house daily social publishing platform, which includes Ayzenberg's popular news website (http://www.alistdaily.com), the email newsletter as well as its related social channels on Twitter, Facebook, LinkedIn, Pinterest, Instagram and more.
He will also be in charge of programming and producing the [a] List Summit, Ayzenberg Group’s exclusive invite-only events for industry insiders, covering forward-looking trends relevant to advertising and marketing in entertainment, video games and youth lifestyle products.
Jay Baage will be working closely with Ayzenberg’s fast-growing social media department as well as its [ion] Influencer Outreach Network (http://www.influenceroutreach.net). He will help grow billings and expand capabilities being produced by the growing team of creative experts, social talent agents and designers to give clients impactful content integration that redefines the notion of content marketing and native advertising.
“Jay’s modern journalism sensibilities and his many years of experience producing exclusive events for the connected entertainment industry is a perfect fit for Ayzenberg Group,” said Eric Ayzenberg, CEO and Chief Creative Officer, Ayzenberg Group. “We are fully committed to better aligning the interest of the media user and the marketer across a portfolio of growing content services including mobile apps, in-stream and native ads.”
Jay comes to Ayzenberg Group with over 20 years of experience in media and marketing. He has been President of Viking Digital Media; Content Strategist and General Manager North America for Spoon USA; Vice President of Content and Business Development for Digital Media Wire and Head of Business Development North America for Posh Media Group. He has also held several journalist positions at leading news organizations in his native country of Sweden.
Jay has done award-winning work on digital and experiential campaigns, which have earned him recognition worldwide. Previous clients include IKEA, Sony Playstation, Google, GameStop and PayPal.
Up until 2012 he ran three prestigious annual games conferences for Digital Media Wire in collaboration with the Consumer Electronics Association; LA Games Conference, NY Games Conference and Games Summit @ CES.
In the past year he has been Co-Chairing the Events Development Committee for the non-profit Innovate Pasadena as well as organized the Big Ideas speaker series at Pasadena-based Idealab and OpenX.
About Ayzenberg Group
Founded in 1993, and now one of the ten largest privately held creative firms on the West Coast, Ayzenberg is a full-service advertising agency with a distinctly social and agile approach. We're all about creating and sharing brand stories–in a real-time, always-on, multi-screen way. We have advertising, social media, digital, original content, media planning and implementation, analytics and more under one roof, working as one. From videogame to beverage and consumer electronic brands, our clients value how we target, convert and generate traction with today's connected 'Gen Now' consumers. Current clients include Activision, EA, Microsoft, Red Bull, Sony, Mattel, Yahoo!, Disney, and Warner Bros. For more information, please visit http://www.ayzenberg.com.