DxMA’s Annual Conference to Focus on Affordable Care’s Impact on Diagnostics

The Diagnostics Marketing Association (DxMA), is pleased to announce the theme of their 2014 Global Marketing Summit -- Accountable Care’s Impact on Diagnostics: Follow the Money.

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Indianapolis, IN (PRWEB) April 02, 2014

The Diagnostics Marketing Association (DxMA), is pleased to announce the theme of their 2014 Global Marketing Summit --Accountable Care’s Impact on Diagnostics: Follow the Money.

Affordable care is having a major impact on the diagnostics industry. Diagnostic professionals, and their companies, need to know how to keep up with this rapidly changing environment. At this year’s Global Marketing Summit, held in San Francisco, CA from April 16-17, attendees will be able to listen to and interact with industry experts on key topics affecting the diagnostics market. Sessions at the summit will include such topics as funding opportunities for new technologies, opportunities and challenges in marketing products outside of the United States, an overview on diagnostic market and industry trends, and much more.

The conference will begin with a presentation by the 2013 Marketer of the Year, Genomic Health. This presentation will be given by Kimberly J. Popovits, Chairman of the Board, Chief Executive Officer and President of Genomic Health. She will focus on the results of their award winning viral educational campaign targeted at people touched by breast cancer titled “Pass It On, Until Every Woman Knows.”

Registration for the Global Marketing Summit is still open. If a DxMA non-member chooses to register, they will receive DxMA individual membership benefits until the end of 2014. To see a full list of DxMA member benefits, please visit the DxMA website.

Register online today.

About the DxMA
The Diagnostics Marketing Association (DxMA), founded in 1974, is a self-funded, non-profit professional society driven by its members. It is the only organization dedicated to diagnostics industry professionals. Membership in the DxMA provides exclusive benefits, such as: (1) fresh, in-depth industry insights; (2) networking and interaction with peers; (3) professional development opportunities; and (4) a forum for the exchange of ideas. For more information, visit http://www.dxma.org.