Recognizing the accelerated expectations that 17–24-year-olds have online, this website incorporates a unique blend of engagement channels through which we can quickly identify qualified candidates, and connect them with their local recruiters.
Nashville, Tenn. (PRWEB) April 03, 2014
The Army National Guard launched a new website last week, developed by iostudio, a Nashville-based advertising agency. In recognizing the radically shifting environment surrounding recruitment today, the Army National Guard and iostudio collaborated to produce an innovative military recruitment website.
The new http://www.nationalguard.com is the digital portal that allows the Army National Guard to meet the recruitment goal of 60,000 people each year by prospect engagement recruitment and communication in the ever-changing digital age landscape.
“We’ve responded to the need to evolve the brand messaging and enhance the digital engagement experience to attract qualified men and women,” said Andy Blenkle, executive director of iostudio. “Recruiters and this website are the primary ways people learn about the Army National Guard. Recognizing the accelerated expectations that 17–24-year-olds have online, this website incorporates a unique blend of engagement channels through which we can quickly identify qualified candidates, and connect them with their local recruiters.”
Built utilizing Symfony front-end and Drupal CMS back-end, http://www.nationalguard.com is agile and fully responsive, scaling smoothly to fit any size screen from mobile to desktop. The new site leverages geo-targeted content, allowing for pinpointed initiatives in support of future precision efforts. It is also the primary means by which the Army National Guard quantitatively tracks marketing and advertising return on investment.
Although all military branches use a website as the central piece of recruitment efforts, the Army Guard has taken a dramatically different approach in their messaging and brand positioning. The new site has a positive voice, speaking through aspiration and promise grounded in a creative approach that centers on authenticity.
The site offers tangible returns for visitors such as the mobile-friendly pay calculator that estimates how much money they can expect by various career choices. Additionally, visitors can sign up for the Army National Guard email, which uses insightful, triggered email marketing to customize with each send based on the visitors’ click behavior.
iostudio holds more than ten years of experience working with the Army National Guard and its supporting organizations, making the company distinctly qualified to build a creative solution to tackle recruiting efforts.
About iostudio LLC:
Founded in 2001 with offices in Nashville, Tenn., and Washington, D.C., iostudio is a privately held marketing and advertising agency focusing on consumer engagement. The full-service agency offers advertising and brand development, analytics, content marketing, customer care, interactive design and development, publishing, strategy, and video production. iostudio has received numerous local, regional and national awards, including 11 ADDY Awards in February 2014. More information about iostudio can be found at http://www.iostudio.com.