Freya Lingerie Sister Brands Wacoal and B.tempt’d Move PR In-House

Leading lingerie brands Wacoal and B.tempt’d have announced that they are now managing their PR activity in-house. The underwear names are part of the Wacoal Eveden parent company – also home to Freya Lingerie – and had previously employed an agency to handle PR.

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b.tempt'd lingerie

Freya sister brand, b.tempt'd lingerie

Our portfolio of lingerie and swimwear brands has grown significantly in the last 18 months and Wacoal and B.tempt’d are great new assets for us to be working with.

Desborough, Northamptonshire (PRWEB UK) 4 April 2014

The group came into being with the 2013 merger of Wacoal and Eveden. Bringing together a rich portfolio of underwear brands, including Freya, Fantasie, Fauve, Elomi, Goddess, Huit, Wacoal and B.tempt’d.

This new PR initiative will aim to raise the profile of Wacoal and B.tempt’d across all media platforms – especially online and social channels. The PR team consists of PR Assistant Katie Weir PR and Holly Henstock, PR Manager, who reports directly to Ann-Marie Manley, Head of Marketing.

Ann-Marie said, “We’re really looking forward to conducting Wacoal and B.tempt’d PR activity in-house. Our portfolio of lingerie and swimwear brands has grown significantly in the last 18 months and Wacoal and B.tempt’d are great new assets for us to be working with. Our PR team are hugely looking forward to increasing awareness and raising Wacoal and B.tempt’d’s reputation.”

About Freya
Freya offers lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. For more information about Freya please visit freyalingerie.com or email press(at)freya(dot)com


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