FIFA World Cup 2014 crosses 70 days to go mark with England shirt price the hot topic say DSG

DSG today announced that the launch of the new England shirt has led to outrage from fans over the price of the Nike shirts and calls for a return to Umbro.

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Digital Sports Group

Digital Sports Group

Obviously you can do without all the other things but the shirt is important to fans and it’s important I think that they are affordable and not just desirable.

(PRWEB UK) 5 April 2014

The new England shirts were launched a little of a week ago but people are not talking about the design, fabric or general aesthetics of the outfit but that it’s not affordable for fans to buy as the World Cup approaches. The price has even led to David Cameron putting political pressure on Nike by stating the price needed a “rethink”. Fans have certainly been voicing their opinions on DSG sites such as football.co.uk.

Head of Operations at DSG, Matthew Tait had this to say “There seems to be real outrage on the £90 price tag for the World Cup shirt which has been causing Nike a fair bit of negative publicity despite the slick advertising campaign surrounding the launch of their international football shirts. Fans have been having their say on football.co.uk and across social media channels on exactly what they think of the price of supporting England at Brazil with a replica shirt. Many have simply advised not to purchase the shirt or buy a retro shirt, whilst others have called on a return to Umbro.”

Jason Hope, Content Manager of DSG believes that the shirt issue needs resolving so that fans feel they are not being exploited. ”This is a World Cup year and obviously everyone wants to sell you things to put in and on your car, they want to sell you the beer you will drink, the tv’s you will watch the games on and the replica shirts you wear. Obviously you can do without all the other things but the shirt is important to fans and it’s important I think that they are affordable and not just desirable. Many shirts are expensive but £90 even with “cooling technology” seems just too much money for the average fan.“

Digital Sports Group are the official partners of the PFA and publish sites such as football.co.uk, sport.co.uk and the Footymad network.


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