Swiftwick Athlete Max King Adds Variety to Racing in 2014

Award-winning mountain runner will add obstacle races and a 100-miler to his schedule.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend
Swiftwick Socks sponsored runner Max King adds variety to race schedule in 2014.

Swiftwick Socks sponsored runner Max King adds variety to race schedule in 2014.

Being a well-rounded athlete helps me stay injury-free, motivated to train and most of all, I just have more fun, which is what it is all about.

Brentwook, TN (PRWEB) April 07, 2014

Swiftwick, a leading U.S. producer of athletic compression socks, is excited to announce that sponsored athlete Max King is adding some variety to his race schedule this year with obstacle races and a 100-mile race. A former Mountain Running World Champion, King has excelled in races of all lengths and in various climates and altitudes. As for why he’s adding in new disciplines this year, King says it’s a way to avoid getting stale.

“When I reinvigorate my training with the excitement of new events, I stay more motivated and ultimately get better,” said King. “Being a well-rounded athlete helps me stay injury-free, motivated to train and most of all, I just have more fun, which is what it is all about.”

King has already completed one obstacle race this season, coming in second after a course that included carrying a 65-pound sandbag up a mountain, scaling an eight-foot wall, a lot of mud and running. During that race and all races he completes in, King wears the Swiftwick ASPIRE One socks, which are compression socks constructed to provide comfort, moisture management and a thin, but snug fit.

“I’ve been amazed at the beating these socks can take and still come out of the dryer looking like they were just taken out of the package. Through mountains, streams and obstacles, I have yet to wear a pair out or find a better sock anywhere else,” said King.

Swiftwick has been a sponsor of King since his 2011 World Mountain Running Championship win in a pair of ASPIRES.

“Max is quite simply one of the greatest athletes in the world, but his dedication to doing what moves him exemplifies what we look for in a Swiftwick athlete,” said Mark A. Cleveland, CEO and co-founder of Swiftwick. “Max is not afraid of a challenge whether it’s running 100 miles or literally running up a mountain, he won’t shy away from the seemingly impossible. We’re proud to represent him as he adds even more challenges into his tough race schedule this year.”

For more information on King’s full race schedule, visit http://www.runnerspace.com/profile.php?member_id=133&do=blogs&year=2013&blog_id=9276.

About Swiftwick
Founded in 2008, Swiftwick is headquartered in Brentwood, Tenn. The company is a performance sock manufacturer that proudly employs an American workforce in high-quality textile manufacturing. Swiftwick is an innovator in designing and producing superior socks. The company has a culture focused on manufacturing through environmentally friendly means, social responsibility and leading customer service. Learn more at http://www.swiftwick.com.


Contact