(PRWEB) April 08, 2014
Nationally-ranked N2 Publishing has reached a milestone most startup firms will never see. In the face of a fragile print media industry, the company known for “turning neighborhoods into communities” marks its 10th anniversary this year.
On his part, CEO Duane Hixon is gratified that what began as a gamble is now a solid success.
“When we started N2 Publishing 10 years ago, it didn't resemble the company that it is today. Our first product was pathetic, our sales literature was homemade, and we were so uneducated about the industry overall. We moved ahead on sheer determination,” he said. “We had no ego because we knew that we knew nothing, so it made learning a lot easier. We formed a lot of great relationships early on, and continued to evolve our product and our model.”
In fact, the evolution of N2 Publishing is one that differs largely from most print publications today. According to a recent State of the Media Report, only 97 new online and print magazines launched in 2013, down from 165 and 195 starts in 2012 and 2011, respectively. The report also noted that 125 of 150 magazine closings last year involved print publications.
Counter to the trend, N2 achieved a three-year growth rate of 474 percent and ranked 924 on the 2013 Inc. 5000 list.
Hixon considers this growth nothing short of remarkable. The firm began in a spare bedroom in 2004, hit the $3 million mark five years ago and saw revenues of $39 million in 2013. In this anniversary year, he attributes the phenomenon, above all else, to N2’s people and culture.
“We knew the idea [for N2] was a good one, and it made sense. But ideas are pretty common. We've really succeeded because of the people on our team… because truly, our story would not be what it is without them,” Hixon said.
“From our printing press operators, to our graphic designers, to our management team and our Area Directors...they've all had a hand in turning the business into what it is today.”
According to Hixon, this level of dedication also helped drive the targeted nature of each N2 publication – a hallmark that sets them apart from competing local magazines.
Currently in 400 markets nationwide, N2 is slated to operate in more than 700 markets by the end of 2014. With a growing number of potential Area Directors entering the training program every week, Hixon views this admittedly aggressive goal as attainable.
“From the print media standpoint, the idea of triple-digit growth annually does seem unrealistic,” he said. “But our history is reassuring. There are so many residential neighborhoods waiting for the opportunity to connect more and to connect easily. The way we see it, we are just scratching the surface.”